In a significant royal decree emanating from the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, a momentous decision was made to designate February 22nd as the official Founding Day in the Kingdom of Saudi Arabia. This date holds profound significance as it symbolizes the historical, civilizational, and cultural roots of the nation, tracing back to the establishment of the first Saudi state by Imam Muhammad bin Saud in 1139 AH / 1727 AD.
The Founding Day, marked on February 22nd, is a testament to the enduring legacy of the Kingdom, a celebration of its deep-rooted heritage, and a recognition of the pivotal role played by Imam Muhammad bin Saud in laying the foundation for the first Saudi state. The royal order, issued by King Salman bin Abdulaziz Al Saud, underscores the importance of preserving and commemorating the rich history that has shaped the Kingdom into what it is today.
Imam Muhammad bin Saud’s visionary leadership in 1727 AD marked a turning point in the history of the Arabian Peninsula, leading to the establishment of the first Saudi state. His commitment to principles of justice, unity, and governance laid the groundwork for the enduring values that continue to resonate in the Kingdom.
This significant day is more than a historical marker; it is an opportunity for reflection, appreciation, and national pride. It serves as a reminder of the Kingdom’s journey, its progress, and the cultural tapestry that has evolved over centuries.
The royal order establishing February 22nd as the official Founding Day is not merely a recognition of the past; it is a forward-looking gesture that encourages citizens to embrace their heritage, contribute to the nation’s development, and safeguard the values that define Saudi Arabia.
Published in February 2022, this professional campaign, titled ‘يوم التأسيس ٢٠٢٢ – المملكة العربية السعودية,’ stands as a collaborative effort by the ad agency Rowaad. With a focus on content, design, and digital media, the campaign utilizes four media assets to convey the essence of the Founding Day, inviting citizens to join in the celebration of Saudi Arabia’s remarkable journey and the enduring legacy of its founding principles.
