Imagine this: every 6 minutes, someone in the United States loses their life to opioids. It’s a staggering statistic, one that highlights the severity of the ongoing crisis known as the Opioid Epidemic. With over 2.1 million people grappling with opioid use disorder, the need for innovative solutions has never been greater. That’s where 855-HOW-TO-QUIT comes in.
855-HOW-TO-QUIT is not just a helpline. It’s a lifeline for those battling addiction, offering support and resources at the most critical moment – when they have a pill in their hand. In a stroke of brilliance, the helpline leverages the unique identifiers imprinted on opioid pills to create phone extensions. For instance, if you have an oxycodone pill marked with “OP,” dialing 67 connects you with someone who overcame addiction to that very pill.
But 855-HOW-TO-QUIT isn’t just about providing a listening ear. It’s about sharing stories of hope and resilience. The helpline features 30 individuals from diverse backgrounds, each sharing their journey with one of the 30 most common opioid pills. From the initial struggle with addiction to the triumphant moment of recovery, these stories offer valuable insights and inspiration. Curated by trained addiction specialists, each testimony is backed by important medical information, ensuring callers receive comprehensive support.
Beyond storytelling, 855-HOW-TO-QUIT offers practical assistance. The helpline provides information on each pill, connects callers to emergency services via 988, and offers resources for treatment options through the SAMHSA National Helpline. Available 24/7 across all 50 states, the toll-free helpline serves as a beacon of hope for those in need.
To amplify its reach, 855-HOW-TO-QUIT is launching a nationwide PSA campaign on March 5. Pro-bono billboards provided by media company Talon will display tailored messages in relevant environments. Whether near pharmacies or known hotspots, these ads aim to raise awareness and encourage individuals to seek help. Additionally, print, TV, and digital placements will complement the outdoor campaign, ensuring maximum visibility.
But the impact doesn’t stop there. 855-HOW-TO-QUIT is more than just a campaign – it’s a movement. Supported by a diverse coalition of organizations, including NGOs, healthcare professionals, activists, artists, and media experts, the initiative is poised to make a lasting difference. From healthcare consultancy Anzen Health to renowned photojournalist Jeffrey Stockbridge, each supporter brings unique expertise to the table.
At its core, 855-HOW-TO-QUIT represents the power of collective action. By coming together to combat the opioid crisis, we can create a brighter, healthier future for all. Visit the campaign hub at 855-how-to-quit.org to learn more, access resources, and join the fight against addiction. Together, we can make a difference.
