adidas The Billboard Run: Revolutionizing Urban Running in Stockholm
Accenture Song Sweden has teamed up with adidas to launch “The Billboard Run” in Stockholm, an innovative outdoor campaign designed to reignite the passion of runners throughout the city.
A Unique Urban Race Experience
Running from April 24th to April 28th, “The Billboard Run” transforms Stockholm’s billboards into dynamic checkpoints, creating a unique and thrilling urban race experience. This campaign aims to inspire runners to explore new routes and push their limits in a fun and competitive environment.
Connecting Runners to Their City
With an increasing number of runners seeking fresh and exciting experiences, “The Billboard Run” leverages city billboards as race markers. Participants use their local knowledge and speed to navigate from one designated billboard to another, aiming to achieve the fastest times and dominate their chosen routes.
How It Works
Participants can connect their smartphones to one of four starting billboards located in strategic districts: Vasastan, Solna, Södermalm, and Östermalm. Real-time updates via the connected app track each runner’s progress, with results displayed at the finish line billboard in the T-Centralen metro station. This integration of technology and urban space creates a seamless and engaging race experience for all participants.
Exciting Prizes and Community Engagement
Winners of “The Billboard Run” routes have the chance to receive exciting prizes, including marathon tickets, adidas shoes, and 10,000 SEK worth of exclusive adidas gear. The event has already garnered support from notable local running groups, adding to the competitive spirit and community involvement of the campaign.
A Campaign to Inspire
“The Billboard Run” is more than just a race; it’s a campaign that celebrates the spirit of running and community. By transforming everyday city elements into interactive race checkpoints, adidas and Accenture Song Sweden have created an event that encourages runners to see their city in a new light and reignites their passion for running.
Conclusion
adidas’ “The Billboard Run” is set to revolutionize urban running in Stockholm. From April 24th to April 28th, runners will have the opportunity to participate in a unique race experience that combines technology, community, and the thrill of competition. With exciting prizes and widespread community support, this campaign promises to be an unforgettable event for all participants.
This professional campaign titled “The Billboard Run” was published in Sweden in April 2024. Created by the ad agency Accenture Song Sweden, this experiential and integrated media campaign is a testament to adidas’ innovative approach to sports and sportswear marketing, aiming to inspire and engage the running community in Stockholm.
