Air New Zealand is inviting Kiwis on a journey to see the world through a new lens, launching the next evolution of its brand through a new campaign, “Your extraordinary adventure awaits.” This campaign signifies a pivotal moment for the airline as it embarks on the next stage of its journey, setting its sights on the future and redefining its role in shaping the travel aspirations of its customers.
The new campaign encapsulates Air New Zealand’s dedication to empowering New Zealanders to dream big and broaden their horizons. Air New Zealand General Manager of Brand and Marketing, Jane Anthony, says the campaign marks a fresh approach for the airline.
“The new brand direction embodies the spirit of adventure, curiosity, and the limitless possibilities that travel brings. It is a celebration of the unique Kiwi mindset that embraces the idea that, no matter where you start, you can go on an incredible adventure.”
At the heart of the campaign lies an enchanting narrative featuring a father-daughter duo whose bedtime story transforms into a mesmerizing journey around the globe. This storyline unravels the magic hidden within the travel journey, inspiring viewers to see the world through a new and imaginative lens. This captivating tale captures Air New Zealand’s commitment to fostering a sense of adventure for its customers, no matter where their destination is.
“Your extraordinary adventure awaits” serves as both an invitation and a declaration – an invitation for New Zealanders to embark on transformative journeys and a declaration of the airline’s unwavering commitment to enabling adventure. The campaign is more than a visual spectacle; it represents a cultural shift for Air New Zealand. After focusing on rebuilding the airline following a challenging travel period, the airline is signaling a shift back to facilitating the sense of wonder and excitement that travel brings.
The campaign “Your extraordinary adventure awaits” is featured across various platforms, including TV, digital media, out-of-home advertising, and social channels, starting from May 12, 2024. This comprehensive approach ensures that the inspiring message reaches a broad audience, encouraging Kiwis to explore and embark on new adventures.
This professional campaign titled “Your extraordinary adventure awaits” was published in New Zealand in May 2024. It was created for the brand Air New Zealand by the ad agency Bastion Shine. This Film medium campaign is related to the Travel and Tourism industry and contains one media asset.
In conclusion, Air New Zealand’s new campaign not only highlights the airline’s commitment to providing exceptional travel experiences but also emphasizes the transformative power of travel. By inspiring Kiwis to see the world through a new lens, Air New Zealand reaffirms its role as a facilitator of extraordinary adventures. So, as the campaign beautifully states, “Your extraordinary adventure awaits” – it’s time to embrace the limitless possibilities that travel brings and embark on a journey of a lifetime with Air New Zealand.
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