Picture this: a groundbreaking collaboration between a global beauty brand and a retail powerhouse, making waves in Saudi Arabia. The result? A skin celebration movement that’s making its mark on over half a million households across the kingdom.
Known as ‘Unboxing Skin’, this initiative is more than just a marketing campaign—it’s a statement. Over 530,000 Amazon boxes were transformed to reflect the diverse skin tones of Saudi Arabia. Each box carries a powerful message: ‘MY SKIN IS MY_______’, inviting recipients to embrace and celebrate their skin color.
Saudi Arabia’s cultural renaissance has captivated the world, and Nivea saw an opportunity to celebrate the nation’s diversity in a meaningful way. The campaign is spreading far and wide across the kingdom, inviting everyone to join in the skin positivity movement.
But here’s the twist: you don’t have to be an Amazon shopper to participate. Whether you share your limited edition box or simply express appreciation for your skin on social media, everyone is welcome to be part of the celebration.
Each box includes a scannable code offering discounts on Nivea products, encouraging people to care for their skin in the best possible way.
Behind this groundbreaking campaign is Publicis One Touch Dubai, an international advertising agency. This collaboration between Amazon and Nivea goes beyond traditional advertising, leveraging the power of both brands for social good.
Rodrigo Rodrigues, Executive Creative Director at Publicis One Touch Dubai, expresses pride in the impact of ‘Unboxing Skin’. The campaign aims to positively influence Saudi society by celebrating the beauty and diversity of its skin.
While the campaign is driving sales for Nivea on Amazon, its primary goal is to empower individuals to appreciate and care for their skin.
In April 2024, ‘A skin celebration in Saudi Arabia’ was born. Created by ad agencies Publicis One Touch and Saatchi & Saatchi, this campaign is making waves in the Beauty industry with its innovative approach and powerful message of inclusivity. Join the movement today and celebrate the beauty of your skin!
