American Express has introduced an exciting new campaign for its Business Cards in the UK, showcasing the myriad ways business owners can indulge in rewards for their business expenses.
The campaign is a testament to American Express’ commitment to offering robust support to its business clientele. It will be prominently featured across various channels, including TV, BVOD, OLV, digital display, social media, OOH, and radio. This initiative builds upon the successful ‘Business versus Pleasure’ theme previously seen in Amex’s well-received advert, ‘The Mullet’, which debuted in 2022.
The new advertisements commence with gripping close-up shots of business owners seemingly engrossed in contemplating business challenges. A voiceover enumerates various spending considerations like “orders, payments, new equipment…” while highlighting the character attributes essential for successful entrepreneurship, such as flexibility and commitment. However, as the camera zooms out, it reveals that the business owner is actually relishing a dream vacation.
What initially appeared to be a look of intense concentration transforms into pure enjoyment as the business owner engages in leisure activities relevant to the described character attributes, such as poolside yoga or beach fun. Each ad concludes with the tagline: “The Card is for Business. The Points are for Pleasure.”
This campaign cleverly intertwines the qualities necessary for running a small business with the delightful rewards that await through earning points on business transactions.
Andrei Ciripitca, Vice President of Acquisition and Marketing at American Express, remarked: “Our Business Cards aim to reward small business owners for their dedication because managing a company shouldn’t be devoid of enjoyment. Building upon the positive reception of our previous campaign, we sought to further emphasize this concept while showcasing the advantages of utilizing an Amex Business Card. This new campaign is a playful and insightful approach to illustrate that ‘The Card is for Business. The Points are for Pleasure’.”
In conclusion, the campaign titled ‘Card is for Business, Points are For Pleasure’ heralds a fresh chapter in American Express’ endeavors to support and reward business owners. By spotlighting the symbiotic relationship between business responsibilities and personal indulgence, the campaign underscores the allure of American Express Business Cards as an invaluable tool for entrepreneurs. Discover the campaign today and witness how American Express transforms business spending into pure pleasure!
