American Family Insurance Honors Syd Kitson as the 2023 Dreamer of the Year
In a celebration of dreams, American Family Insurance, for the second consecutive year, collaborates with TIME to present the prestigious “Dreamer of the Year” award. This annual accolade aims to spotlight individuals who not only safeguard and revive dreams but also inspire others to embark on their unique journeys. The distinguished recipient for 2023 is none other than Syd Kitson, an accomplished American real estate developer and former professional football player.
Syd Kitson: A Dreamer and Visionary
Syd Kitson’s visionary project, Babcock Ranch, takes center stage in this year’s recognition. Hailing from southwest Florida, Kitson has poured his passion into creating a sustainable, master-planned community that stands as a testament to his commitment to environmental responsibility and community development.
Elite Media Joins the Celebration
Elite Media, a seasoned creative agency and a longstanding partner of American Family Insurance, collaborated with TIME and its award-winning Red Border content division to craft a compelling narrative around Syd Kitson and the Babcock Ranch venture. The result is a series of impactful videos, including 2:15, :30, and :15 versions, each capturing the essence of Kitson’s journey and the transformative vision behind Babcock Ranch.
Spotlight on Babcock Ranch: From :30 on TV to Extended Versions Online
The :30 video, a condensed glimpse into the world of Babcock Ranch, will grace broadcast TV, reaching a wide audience with the inspiring narrative. Meanwhile, the longer 2:15 video will take center stage across American Family Insurance and TIME’s extensive digital platforms and social media channels. This extended version offers viewers a deeper dive into Syd Kitson’s remarkable story and the sustainable marvel that is Babcock Ranch.
A Professional Campaign Unveiled: 2023 Dreamer of the Year
Published in the United States in December 2023, the “2023 Dreamer of the Year” campaign exemplifies the commitment of American Family Insurance to honor individuals like Syd Kitson who embody the spirit of dreaming big, working diligently, and inspiring others. Crafted by the creative expertise of Elite Media, this Digital and Film media campaign comprises two impactful assets, contributing to the broader narrative of dreams, sustainability, and community upliftment in the realm of finance and insurance.
