Last year, American Family Insurance launched a new creative campaign to bring its long-standing “Insure Carefully. Dream Fearlessly” platform to life. Titled “Life’s Better,” this campaign introduced a fresh perspective on the brand’s enduring message, emphasizing that feeling fully protected allows you to enjoy the dreams you’ve worked tirelessly to achieve. Central to this campaign is the brand’s iconic red roofline, a symbol that has represented American Family Insurance for over 60 years.
Since the launch of the “Life’s Better” campaign, research has shown a significant increase in ad recognition and brand linkage, along with a notable rise in brand awareness among African American and Hispanic audiences. The campaign’s success underscores its effectiveness in resonating with a broad spectrum of viewers, reflecting the cultural and personal relevance of its messaging.
This year, American Family Insurance, in collaboration with its creative agency partner Elite Media, is debuting three new commercials as part of the “Life’s Better 2024” campaign. These new commercials build on last year’s storytelling, enhancing the personal and cultural resonance that made the initial campaign so impactful. The new spots will be broadcast across various channels, including broadcast TV, cable, and social media, ensuring widespread visibility and engagement.
The evolution of the “Life’s Better” campaign continues to reinforce the core message that when individuals feel secure and protected, they are free to pursue their dreams fearlessly. By highlighting real-life stories and experiences, the campaign connects with viewers on an emotional level, driving home the importance of comprehensive insurance coverage in achieving a sense of peace and security.
The enduring success of the “Life’s Better” campaign lies in its ability to adapt and evolve while staying true to the brand’s fundamental values. By continually refining its approach and embracing new storytelling techniques, American Family Insurance demonstrates a commitment to meeting the needs and expectations of its diverse customer base.
This professional campaign, titled ‘Life’s Better 2024,’ was launched in the United States in May 2024. Created for the brand American Family Insurance by the ad agency Elite Media, this film medium campaign is related to the insurance industry and includes three media assets. The campaign’s continued evolution highlights the brand’s dedication to protecting its customers and empowering them to dream fearlessly.
In summary, American Family Insurance’s “Life’s Better 2024” campaign is a testament to the brand’s innovative approach to insurance marketing. By focusing on the emotional and practical aspects of feeling protected, the campaign effectively communicates the value of comprehensive insurance coverage. As it reaches a wider audience and deepens its impact, “Life’s Better” keeps getting better, solidifying American Family Insurance’s position as a trusted partner in helping customers achieve their dreams.
4oAmerican Family Insurance’s “Life’s Better 2024” campaign enhances its “Insure Carefully. Dream Fearlessly” platform, boosting brand awareness across diverse audiences.
