Amnesty International: Empowering Voices with “I RAN FROM IRAN”
In a groundbreaking move, Amnesty International has launched the campaign “I RAN FROM IRAN,” providing a platform for over 2 million Iranians in the global diaspora to unite and share their stories. By transforming the name “Iran” into “I RAN,” the campaign serves as an activating hook, compelling individuals to speak out about the reasons behind their flight from Iran.
For the first time, Iranians scattered across the world have been given the opportunity to collectively raise their voices, shedding light on the political and social circumstances that forced them to flee their homeland. This collective action aims to generate global public pressure and support for the political demands being put forth by the Iranian diaspora.
At the heart of the campaign is the power of individual storytelling. Each participant in the diaspora has the chance to personalize their experience and highlight the injustices they faced in Iran, whether it be political persecution, human rights violations, or socio-economic hardships. By amplifying these voices, “I RAN FROM IRAN” seeks to galvanize support for meaningful change and justice.
This innovative campaign, spearheaded by Amnesty International, marks a significant milestone in advocacy and activism. Through digital, integrated, and outdoor channels, the message of the Iranian diaspora reverberates across borders, reaching audiences far and wide. By leveraging the collective strength of over 2 million voices, Amnesty International aims to drive tangible progress and accountability on issues affecting Iranians worldwide.
Published in Austria in March 2024, “I RAN FROM IRAN” stands as a testament to the power of grassroots mobilization and solidarity. Led by ad agency Demner Merlicek & Bergmann (DMB), the campaign showcases the potential for social change when individuals come together to advocate for their rights and freedoms.
As the campaign gains momentum, it underscores the importance of amplifying marginalized voices and challenging injustices on a global scale. Through “I RAN FROM IRAN,” Amnesty International continues its mission to uphold human rights and empower communities to demand justice, dignity, and equality for all.
