Embarking on a journey to promote Andiamo, a hidden gem nestled in Mystic, CT, we embraced the challenges of creating a memorable campaign with limited resources. Despite the hurdles of a micro budget and pandemic-related delays, our team at Hoyt, Fondulas & Sometimes Jones was determined to shine a spotlight on this culinary haven.
In our quest to highlight Andiamo’s unique charm, we crafted “The Divine Order,” a captivating ad that celebrates the art of local advertising. Shot in unconventional locations like our garage and on-site at the restaurant, this project proved that creativity knows no bounds. With a first-time actor taking the lead, we infused authenticity into every frame, showcasing the heart and soul of Andiamo.
Our strategic decision to premiere “The Divine Order” in a local movie theater during Barbenheimer yielded remarkable results. Not only did it capture the audience’s attention, but it also translated into tangible success for Andiamo. Post-screening, restaurant visits soared, accompanied by a delightful surge in meatball sales—a testament to the ad’s impact on enticing patrons to experience Andiamo’s culinary delights.
Published in the United States in August 2023, “The Divine Order” stands as a testament to the power of creativity and perseverance in local advertising. Created for Andiamo by the talented team at Hoyt, Fondulas & Sometimes Jones, this content and film campaign bridges the gap between artistry and culinary excellence, leaving a lasting impression on audiences across the Food, Movies, and Recreation, Leisure industries. With one compelling media asset, “The Divine Order” exemplifies the magic of storytelling and the transformative potential of a well-crafted advertisement.
