In today’s society, where conversations around bodily functions are often met with discomfort and embarrassment, Andrex, the renowned toilet tissue brand under Kimberly-Clark, is leading the charge to break down these taboos. With their new campaign, “Get Comfortable,” crafted by FCB London, Andrex is encouraging individuals to embrace a healthier relationship with their everyday bodily functions.
At the core of the “Get Comfortable” platform lies the recognition that many people in the UK struggle with prudery and embarrassment when it comes to toileting. Andrex aims to address this issue directly by challenging societal norms and encouraging individuals to engage with their intimate wellness openly and confidently.
FCB London brings this vision to life through a series of innovative assets that defy traditional advertising conventions. The launch film, “First Office Poo,” sets the tone by showcasing a relatable scenario where a woman navigates an embarrassing moment in the workplace with the support of Andrex. Directed by Andreas Nilsson, the visually striking film emphasizes empowerment and confidence, culminating in the message, “Get Comfortable,” and the Andrex logo.
Matt Stone, Marketing Director at Kimberly-Clark UK&I, emphasizes the transformative nature of the “Get Comfortable” platform, which aims to revolutionize British culture’s perception of toileting. FCB London’s Chief Creative Officer, Owen Lee, underscores the campaign’s departure from product-centric messaging, sparking much-needed conversations about societal inhibitions around toileting.
Research conducted by Andrex reveals staggering statistics regarding toilet-related fears among UK residents, highlighting the urgency of addressing these taboos. VOD and OOH executions complement the campaign, featuring compelling visuals and provocative headlines to provoke reflection on societal inhibitions.
The “Get Comfortable” campaign aligns with Andrex’s recent partnership with Bowel Cancer UK and ITV, reinforcing its commitment to promoting bowel health awareness. Through collaborative efforts and strategic messaging, Andrex aims to empower individuals to overcome societal stigmas and embrace a healthier, more confident relationship with their bathroom experiences.
As the campaign unfolds, it promises to spark meaningful conversations and inspire positive changes in societal attitudes towards toileting. With a focus on empowerment, education, and advocacy, Andrex’s “Get Comfortable” campaign heralds a new era of openness and acceptance in personal hygiene discourse.
For more information on Andrex’s “Get Comfortable” campaign and to join the conversation, visit their website and follow their social media channels.
In a world where conversations about bodily functions are often hushed and taboo, Andrex, the esteemed toilet tissue brand under Kimberly-Clark, is on a mission to change the narrative. With their latest campaign, “Get Comfortable,” crafted in collaboration with FCB London, Andrex is challenging societal norms and encouraging individuals to embrace a healthier relationship with their bathroom experiences.
The campaign’s centerpiece, the “First Office Poo” film, presents a relatable scenario where a woman confronts an embarrassing moment at work with Andrex by her side. Directed by Andreas Nilsson, the visually captivating film captures the essence of empowerment and confidence, culminating in the message, “Get Comfortable.” This innovative approach, devoid of traditional advertising tropes, aims to spark much-needed conversations about societal inhibitions surrounding toileting.
Matt Stone, Marketing Director at Kimberly-Clark UK&I, emphasizes the transformative nature of the “Get Comfortable” platform, which seeks to revolutionize British culture’s perception of toileting. Owen Lee, Chief Creative Officer at FCB London, underscores the campaign’s departure from product-centric messaging, paving the way for meaningful dialogues about societal attitudes towards bathroom experiences.
Research commissioned by Andrex reveals alarming statistics about toilet-related fears among UK residents, underscoring the urgency of addressing these taboos. The campaign’s VOD and OOH executions complement its messaging, featuring compelling visuals and thought-provoking headlines to stimulate reflection on societal inhibitions.
Aligned with its recent partnership with Bowel Cancer UK and ITV, Andrex’s “Get Comfortable” campaign underscores its commitment to promoting bowel health awareness. Through collaborative efforts and strategic messaging, Andrex aims to empower individuals to overcome societal stigmas and embrace a healthier, more confident approach to personal hygiene.
As “Get Comfortable” unfolds, it promises to ignite meaningful conversations and inspire positive changes in societal attitudes towards toileting. With a focus on empowerment, education, and advocacy, Andrex’s campaign heralds a new era of openness and acceptance in personal hygiene discourse.
For more information on Andrex’s “Get Comfortable” campaign and to join the conversation, visit their website and follow their social media channels.
