Angry Birds: Birds Helping Birds – A Campaign for a Cleaner Planet
Rovio, the Finnish studio behind the wildly popular Angry Birds franchise, has joined forces with EARTHDAY.ORG to launch an impactful campaign aimed at reducing plastic waste. The campaign, aptly named “Birds Helping Birds,” leverages the beloved Angry Birds characters to highlight the dangers plastic poses to wildlife, especially birds. From April 2nd to 29th, players worldwide will engage in this initiative through three different Angry Birds games.
The Campaign’s Core Mission
“Birds Helping Birds” is designed to educate millions of players about the environmental threat of plastic waste. The campaign provides quick facts and actionable steps to help reduce plastic pollution. Additionally, it encourages players to donate to EARTHDAY.ORG, supporting their global efforts to create a safe and sustainable environment for all.
In-Game Activations and Beyond
The campaign’s main activities take place within the Angry Birds games, engaging players with special in-game events and messages. These activations not only raise awareness but also motivate players to take concrete actions against plastic pollution. Rovio has committed to donating $16,000 to EARTHDAY.ORG, further bolstering the fight for environmental sustainability.
Widespread Promotion
Beyond the virtual realm, Rovio is amplifying the campaign’s reach through social media, public relations efforts, and a high-profile promotion in Times Square from April 15th to 21st. This comprehensive approach ensures that the message of “Birds Helping Birds” resonates far and wide, engaging a diverse audience.
A Collaborative Effort
Rovio’s collaboration with EARTHDAY.ORG exemplifies the power of partnerships in tackling global issues. By combining the entertainment appeal of Angry Birds with the environmental expertise of EARTHDAY.ORG, the campaign effectively merges fun with purpose. This synergy not only raises awareness but also empowers individuals to contribute to a larger cause.
Why This Campaign Matters
- Raising Awareness: The campaign uses the widespread popularity of Angry Birds to bring attention to the critical issue of plastic waste.
- Engaging Millions: With millions of players participating, the campaign has a vast reach, making a significant impact on public consciousness.
- Action-Oriented: By providing actionable steps and encouraging donations, “Birds Helping Birds” moves beyond awareness to inspire real change.
- Supporting a Cause: Rovio’s financial contribution to EARTHDAY.ORG highlights the importance of corporate responsibility in environmental advocacy.
Conclusion: Join the Flock for a Cleaner Planet
“Birds Helping Birds” is more than just a campaign; it’s a call to action. By integrating this important message into the beloved Angry Birds games, Rovio and EARTHDAY.ORG are inspiring a global audience to take steps towards reducing plastic waste. Whether you’re a dedicated Angry Birds player or simply someone who cares about the environment, this campaign offers a meaningful way to contribute to the health of our planet.
Join the Angry Birds in their mission to protect their real-life counterparts. Together, we can make a difference, one less piece of plastic at a time.
*Note: “Birds Helping Birds” was published in the United States in April 2024, created by Rovio for
