Capturing Essence: Apple’s Shot on iPhone x tlinh “Don’t Make it Complicated”
In a vibrant celebration of Tết, Vietnam’s lunar new year, Apple introduces its first original work in Vietnam, “Don’t Make it Complicated,” Shot on iPhone 15 Pro. Starring the dynamic talent tlinh (@lf.tlinh), a rising star from Hanoi, this campaign unveils a never-before-heard track, echoing the spirit of the Year of the Dragon and tlinh’s own journey.
The Empowering Tale: Year of the Dragon
Directed by Vietnamese-American filmmaker Bảo Nguyễn, the film weaves a powerful narrative of overcoming inner struggles, aligning with the attributes of the Dragon zodiac sign and tlinh, born in the Year of the Dragon. Gritty visuals come to life, capturing the essence of Ho Chi Minh City through iPhone’s cinematic features.
Cinematic Power Unleashed: iPhone 15 Pro
Bảo Nguyễn leverages the iPhone 15 Pro’s capabilities—5x optical zoom, Action Mode stabilization, and Cinematic Mode—to craft visually stunning scenes, especially in low-light conditions. The film embraces the cinematic language that iPhone enables, delivering storytelling and aesthetic cinematography hand in hand.
Local Collaborations: Behind-the-Scenes Insights
To showcase the iPhone 15 Pro’s features, Apple collaborates with local creators from tlinh’s crew and creator network, emphasizing 5x Optical zoom, Cinematic Mode, and Action Mode. Phương Vũ, Lâm Đạo Đạo, and Trần Thế Thể Thiện join forces with Bảo and tlinh, capturing behind-the-scenes content that complements the main narrative.
Empowerment Through Complexity: tlinh’s Story
In “Don’t Make it Complicated,” tlinh portrays a school girl navigating jealousy and rage, confronting the inner war of good and evil within herself. The film inspires Vietnam’s younger generation to find strength amid life’s complexities, fostering self-empowerment.
A Voice of Femininity and Strength: tlinh’s Impact
tlinh, a prominent figure in Vietnam’s pop music scene, challenges societal norms and embraces her femininity unapologetically. Her conflicts and strengths, mirrored in the film, resonate with her personal journey and convey a message of empowerment.
Premiere and Beyond: Apple’s Multifaceted Campaign
“Don’t Make it Complicated” premieres on Apple Vietnam’s YouTube and extends its reach through broadcast, social, and digital channels. Behind-the-scenes footage and teaching videos on social media, supported by the collaborating creators, enrich the campaign’s depth.
Conclusion: A Cinematic Tapestry of Celebration
In conclusion, Apple’s Shot on iPhone x tlinh “Don’t Make it Complicated” stands as a testament to artistic storytelling, technological prowess, and cultural celebration. Published in Singapore and Vietnam, January 2024, this Audio and Film media campaign showcases six media assets, portraying Tết’s essence through the lens of tlinh and the cinematic capabilities of iPhone 15 Pro.
