In a world where conflicts and blockades disrupt the flow of daily life, one company stands out for its commitment to spreading peace and unity. For over 40 years, Aramex has been a trusted name in delivery services, connecting people and communities across the globe. However, recent events in Gaza have posed a challenge to Aramex’s mission of delivering anywhere in the world.
In response to the situation in Gaza and the blockades that have affected delivery services to the region, Aramex took a bold step to make a difference. With Ramadan—a time of peace and unity—approaching, Aramex recognized the significance of its role in facilitating connections between loved ones during this sacred time.
As a company deeply rooted in Arab countries, Aramex could not stand idly by while the people of Palestine were unable to receive essential deliveries. Despite the challenges posed by the situation, Aramex chose to deliver a different kind of message—a message of peace.
The campaign, titled “The Undelivered | A message of peace,” sought to raise awareness about the plight of those affected by the blockades while promoting a message of unity and compassion. At the heart of the campaign was a powerful video that depicted the poignant story of the undelivered parcels and the impact of the Gaza blockades on communities.
Through compelling storytelling and emotive imagery, the video conveyed the message that peace is a fundamental human right that transcends borders and conflicts. It called on viewers to join Aramex in spreading peace and solidarity by sharing one important word: “Salam,” meaning “peace” in Arabic.
To amplify the reach of the campaign and encourage participation from people around the world, Aramex created a dedicated website: deliverpeace.global. The website served as a platform for individuals to upload and deliver their own messages of peace, further extending the campaign’s impact beyond borders.
By providing a space for people to express their support and solidarity with those affected by conflict, Aramex empowered individuals to make a meaningful contribution to the cause of peace. Through the simple act of recording and sharing a message of “Salam,” people from diverse backgrounds could come together to promote understanding and compassion.
“The Undelivered | A message of peace” campaign represents Aramex’s unwavering commitment to its core values of integrity, empathy, and social responsibility. By leveraging its platform and resources to advocate for peace and unity, Aramex continues to make a positive impact on communities worldwide.
As the campaign continues to resonate with audiences globally, Aramex remains dedicated to fostering a culture of peace and inclusivity in all aspects of its operations. By delivering more than just parcels, Aramex is delivering hope, compassion, and the promise of a brighter future for all.
