In Ecuador, rice is not just a staple; it’s a gateway to luxury. Arroz Super Extra, the leading rice brand in Ecuador, has launched a groundbreaking promotional campaign that has captured the imagination of the entire nation. Known as “El Grano Extra,” this campaign has taken the country by storm, offering consumers the chance to win luxurious prizes simply by purchasing a bag of Arroz Super Extra rice.
At the heart of the campaign lies a simple yet irresistible concept: hidden within select grains of Arroz Super Extra rice are prizes beyond imagination. From airline tickets to exotic cruises, from high-end smartphones to luxurious watches, these prizes are coveted by all. But here’s the catch: to claim your prize, you must find one of the specially marked grains of rice hidden within your bag of Arroz Super Extra.
This unique twist has sparked a frenzy across Ecuador, with consumers eagerly scouring their bags of rice in search of the elusive winning grains. The excitement is palpable, with social media buzzing with stories of lucky winners and hopeful contenders. Arroz Super Extra has truly tapped into the competitive spirit of Ecuadorians, turning a mundane shopping experience into a thrilling treasure hunt.
But the excitement doesn’t stop there. Arroz Super Extra has gone the extra mile to ensure that every aspect of the campaign is memorable. The packaging of Arroz Super Extra rice has been redesigned, featuring a sleek all-black design that sets it apart from competitors on supermarket shelves. This bold visual identity serves as a constant reminder of the extraordinary prizes that lie within each bag.
In addition to the packaging redesign, Arroz Super Extra has launched a multi-channel marketing campaign to promote “El Grano Extra.” Television commercials inject a dose of humor into the campaign, showcasing the lengths to which people will go in pursuit of the winning grains of rice. Social media content, including collaborations with influencers, amplifies the excitement and engages consumers on digital platforms.
The success of “El Grano Extra” extends beyond Ecuador’s borders. The campaign has also been launched in Argentina and Brazil, further solidifying Arroz Super Extra’s position as a leading rice brand in South America. With the support of ad agencies Grey Argentina, Grey Brazil, and Maruri, the campaign has reached new heights, captivating audiences across multiple countries.
As the campaign continues to unfold, Arroz Super Extra remains committed to delivering unforgettable experiences to consumers. Whether it’s through the thrill of uncovering a winning grain of rice or the joy of claiming a luxurious prize, “El Grano Extra” has brought a sense of excitement and adventure to households across Ecuador and beyond. With Arroz Super Extra, every bag of rice is a chance to win big and make memories that last a lifetime.
