In the Nordics, the extended darkness of winter can sometimes take a toll on people’s well-being. Recognizing this, Audi Denmark has introduced a unique and thoughtful installation to enhance the charging experience for electric vehicle (EV) drivers. This initiative, aptly named “Get recharged while you charge,” incorporates therapeutic light to elevate moods during the winter season.
Audi’s Winter Wellness Installation for EV Drivers
Therapeutic Light Integration:
The concept is simple yet ingenious. As EV drivers recharge their vehicle batteries, they can simultaneously bask in therapeutic light emitted by a specially designed installation. This light source boasts an intensity of 12,000 lux, providing a dose of brightness that mimics natural sunlight. It’s a holistic approach to recharge not only your electric vehicle but also your well-being.
Boosting Serotonin Levels:
The therapeutic light serves a dual purpose. Exposure to such light has been linked to an increase in serotonin levels in the brain. Serotonin is a neurotransmitter associated with mood regulation, often referred to as the “feel-good” chemical. So, while waiting for your Audi to charge, you’re also uplifting your mood and combating the winter blues.
Campaign Insight: ‘Get recharged while you charge’
Published in Denmark, January 2024:
This professional campaign, unveiled in Denmark in January 2024, showcases Audi’s commitment to enhancing the overall driving experience. It falls under the Ambient and Out-of-Home (OOH) Outdoor media categories, highlighting the innovative integration of well-being into the automotive charging routine.
Media Asset:
The campaign features a compelling visual, capturing the harmonious convergence of electric vehicle charging and therapeutic light. This single media asset encapsulates the essence of Audi’s forward-thinking approach to customer well-being.
Automotive Industry’s Embrace of Well-Being:
Addressing Seasonal Affective Disorder (SAD):
Seasonal Affective Disorder, commonly known as winter blues, affects many individuals during prolonged periods of darkness. Audi’s initiative aligns with the automotive industry’s increasing focus on addressing not only the functional aspects of vehicles but also the overall well-being of drivers.
Innovation Beyond the Road:
Audi’s “Get recharged while you charge” campaign exemplifies how automotive brands are evolving to offer experiences that transcend traditional expectations. It’s a testament to Audi’s dedication to innovation, elevating the charging process to a holistic, mood-enhancing activity.
Conclusion: Audi’s Holistic Approach to Driving
Audi’s initiative is more than just a campaign; it’s a testament to the brand’s understanding of the driver’s experience. “Get recharged while you charge” signifies a paradigm shift in the automotive industry, where well-being is seamlessly integrated into everyday driving routines. As Audi continues to innovate, drivers can anticipate not only advanced technology on the road but also thoughtful initiatives that prioritize their holistic well-being. Choose Audi for a driving experience that goes beyond the ordinary, bringing light to both your vehicle and your mood.
