Austria’s Youngest Ski Instructor: Charlotte Takes the Slopes by Storm
In Austria, they say some children learn to ski before they can walk. And three-year-old Charlotte is proving just that in a heartwarming collaboration between the Austrian National Tourist Office and Wien Nord Serviceplan. Dubbed “Austria’s Youngest Ski Instructor,” Charlotte stars in a captivating social media campaign, sharing her skiing expertise with adults and spreading joy on the slopes.
A Charming Twist on Winter Fun:
As winter reaches its peak and families gear up for the semester break, the Austrian National Tourist Office and Wien Nord Serviceplan have launched an extraordinary social media campaign featuring Charlotte as the star. In over 15 short video episodes, Charlotte, with her infectious charm and authenticity, guides viewers through everything they need to know about skiing and enjoying the slopes.
Bringing Joy to Millions:
The campaign has struck a chord with audiences worldwide, amassing a staggering 50 million views on TikTok and Instagram. Charlotte’s endearing persona and ski prowess have captivated viewers, making her a beloved figure in the world of winter sports.
Sharing the Magic of Winter in Austria:
Charlotte’s adventures unfold across TikTok and Instagram, targeting key markets including Germany, Switzerland, the UK, Czech Republic, Poland, the Netherlands, Belgium, Sweden, and Denmark. Whether leading adults on plough turns, offering safety tips, or indulging in a traditional “Germknödel” at the lodge, Charlotte showcases the magic of winter in Austria with each delightful episode.
Spreading Joy, One Video at a Time:
Since its launch in mid-January 2024, the campaign has garnered an impressive 29 million views on TikTok and 21 million views on Instagram, demonstrating its widespread appeal. Crafted by the Austrian National Tourist Office in collaboration with Wien Nord Serviceplan, the campaign embodies the essence of joy and fun, reminding us all of the simple pleasures of winter vacations.
Experience the Joy with Charlotte:
All the heartwarming videos featuring Charlotte can be enjoyed on the official TikTok channel and Instagram account of the Austrian National Tourist Office. Join Charlotte as she spreads happiness and shares the wonders of skiing in Austria with the world.
Conclusion:
Austria’s Youngest Ski Instructor campaign is more than just a marketing initiative – it’s a celebration of joy, family, and the magic of winter. Through the adorable antics of Charlotte, viewers are transported to the snowy slopes of Austria, where laughter and fun abound. As the campaign continues to delight audiences worldwide, it serves as a testament to the enduring appeal of winter vacations in Austria and the power of sharing happiness through storytelling.
