Auto Glass Now: The “No Windshield” Campaign that Will Leave You Laughing
Drivers rarely imagine their cars without windshields, but Auto Glass Now, a division of Driven Brands, presents exactly that scenario in its hilarious new “No Windshield” ad campaign. Through indelible visuals and witty one-liners, the campaign’s four vignettes emphasize the importance of top-quality windshields and windows in funny, unforgettable ways.
One spot, titled “Phone,” features a family of three speeding down the road in a windshield-free car. With their mouths open and hair blowing wildly, the father urges his wife to “call Auto Glass Now.” Before she can dial, a strong wind snatches the phone from her hand and sends it flying. “We have to go to the phone store first,” she quips.
In another spot, “Alive,” two friends zoom down the highway in a car with no windshield. “Doesn’t the wind make you feel so alive?” the driver shouts, barely able to hold onto the steering wheel. “I can’t feel my face!” his friend yells back, capturing the absurdity of the situation.
“Beyond the humor, we believe the campaign affirms Auto Glass Now’s speed of service promise. It’s built into our name — we’re Auto Glass Now, not auto glass later,” says Ankrom. “That’s the key benefit we focus on and deliver, and that’s why when you see the spot and hear the jingle, it’s all about ‘we can get your auto glass serviced now!’”
The campaign’s cheeky creative was a collaboration between Auto Glass Now and the award-winning advertising agency Erich and Kallman. This partnership has resulted in a series of memorable ads that combine humor with a clear message about the importance of quality auto glass and prompt service.
Auto Glass Now has long been known for its commitment to quick and reliable auto glass repair and replacement services. This new campaign takes that commitment and presents it in a fun and engaging way, making sure that the brand’s message sticks with viewers long after they’ve seen the ads.
By highlighting absurd situations that could arise without proper windshields, the campaign not only entertains but also educates viewers on the importance of maintaining their vehicle’s glass. The memorable characters and situations created by Erich and Kallman effectively drive home the point that auto glass is not something to be taken lightly.
Moreover, the “No Windshield” campaign underscores Auto Glass Now’s unique selling proposition – fast and reliable service. The humor used in the ads helps differentiate the brand in a crowded market, making it clear that when it comes to auto glass, speed and quality are paramount.
In summary, Auto Glass Now’s “No Windshield” campaign is a brilliant mix of humor and messaging that effectively communicates the importance of top-quality auto glass and the brand’s promise of swift service. By engaging viewers with laugh-out-loud scenarios, Auto Glass Now ensures its brand remains top-of-mind for all auto glass needs.
This professional campaign titled ‘Auto Glass Now’ was launched in the United States in May 2024 and was created for the brand Auto Glass Now by the ad agency Erich and Kallman. This film medium campaign is related to the Professional Services industry and contains four media assets.
