In 1892, nestled in the heart of Guria, Georgia, a group of fearless horse riders embarked on a remarkable journey to the Wild West. Leaving behind their homeland, they set out to join Buffalo Bill’s renowned Wild West Show, captivating audiences with their wit, creativity, and unmatched bravery.
The Gurian people, known for their daring spirit and unique performances, quickly became legends in the eyes of American viewers. Their thrilling horseback displays became a highlight of Buffalo Bill’s show, leaving an indelible mark on the audience.
Inspired by their remarkable tale, artist Pablo Kalandarishvili, a native of Guria, sought to immortalize their story through art. With vibrant colors and intricate detail, Pablo created a captivating mural that celebrates the courage and resilience of the Gurian riders.
Experience the magic of this extraordinary journey in a captivating video collaboration with the Bank of Georgia. Join Pablo as he shares the inspiration behind his mural and delves into the rich history of the Gurian horse riders.
Published in Georgia in August 2023, this professional campaign titled ‘The Gurian Horse Riders’ is a testament to the enduring spirit of adventure and determination. Created in partnership with ad agency Project Lab, this film campaign celebrates the legacy of the Gurian riders and their enduring impact on history.
Through the lens of Bank of Georgia’s campaign, viewers are transported to a bygone era filled with courage, passion, and the unbreakable bond between humans and horses. It’s a story that resonates with audiences of all ages and backgrounds, reminding us of the power of resilience and the triumph of the human spirit.
As the mural stands as a tribute to the Gurian horse riders, so too does this campaign serve as a tribute to their indomitable courage and unwavering resolve. Join us on this unforgettable journey and discover the timeless legacy of the Gurian riders, brought to life by Bank of Georgia and Project Lab.
