When it comes to household appliances, durability matters. That’s the message behind “The Beko Inheritance,” a captivating new campaign from Beko, one of Europe’s top 3 large home appliance brands, aiming to redefine industry standards.
At the center of this campaign is a branded film produced by VML Germany & UK in collaboration with director Jack Howard from OB42. With his extensive experience in short films and television series, Howard brings a unique storytelling approach, blending seriousness with comedic elements.
The film immerses viewers in a classic murder mystery setting, featuring stellar performances by Brendan Patricks (known for Downton Abbey), Ross Hatt (from The Gentlemen), and Marty Cruckshank (featured in The Crown). As tensions escalate during a family dispute over a presumed heirloom, the surprising revelation during the will reading leaves audiences both astonished and entertained.
In a clever twist, the coveted family heirloom turns out to be a Beko fridge, symbolizing the lasting quality and durability of Beko appliances.
This professional campaign, titled “The Inheritance,” debuted in Germany, Spain, and the United Kingdom in April 2024. Developed by ad agencies VML Germany and VML UK, this film campaign highlights Beko’s commitment to delivering reliable household products that stand the test of time.
