In the competitive landscape of online betting, Betclic, a leading legal bookmaker, has raised the bar with its latest image and product campaign. The focal point? A groundbreaking change in its offering: the Tax-Free Game. This revolutionary feature eliminates the burden of wagering taxes for every player, paving the way for increased winnings and enhanced player satisfaction.
The essence of this campaign revolves around the concept of “No Tax,” a game-changer in the realm of online betting. By covering the wagering tax, Betclic empowers its players to reap greater rewards from their bets, amplifying the thrill of the game and fostering a more rewarding betting experience.
The heart of the campaign lies in its captivating spots, which cleverly weave together historical narratives with the brand’s signature humor. Through the protagonist’s encounters with tax collectors across different eras—from the Roman Empire to the Middle Ages and the Wild West—viewers are taken on a journey that not only entertains but also reinforces the message of tax-free betting.
Behind the lens of this captivating production are acclaimed Portuguese directors João Marques and Nuno Alberto, renowned for their creative prowess in crafting compelling narratives. With a portfolio boasting commercials for esteemed brands such as Lidl, IKEA, VISA, and Vodafone, their expertise brings depth and authenticity to the campaign. Shot on location in Bulgaria and Romania, the production captures the essence of each historical era, adding an immersive layer to the storytelling.
At the core of the creative vision is the innovative concept crafted by 180heartbeats + JUNG v MATT. Responsible for the campaign’s creative direction, this dynamic duo infuses the spots with a blend of wit, charm, and strategic messaging, ensuring maximum impact and resonance with the audience. Complemented by the production prowess of Dobro Production Studio and direction by 78 Films from Lisbon, the campaign emerges as a seamless fusion of creativity and execution.
Published in Poland in March 2024, the “No Tax” campaign marks a significant milestone for Betclic, setting a new standard in the online betting industry. As players embark on their wagering journey with Betclic, they can do so with the confidence that every win is maximized, courtesy of the Tax-Free Game. With its unwavering commitment to innovation and player-centric offerings, Betclic continues to redefine the landscape of online betting, one bet at a time.
