BETTER, the forward-thinking brand committed to sustainability, has just launched its latest innovation: Climaxxx, a carbon-neutral vegan condom designed to revolutionize both your sex life and your environmental impact. With a sultry 30-second ad campaign, BETTER aims to shift the focus from the planet to pleasure, urging couples to “do it for earth” while highlighting the sustainable qualities of Climaxxx.
The Climaxxx ad features a couple saved by a climate-conscious fairy, delivering the condom just in time for their intimate moment. Set to an electrifying 80s-synth soundtrack, the ad encourages viewers to embrace eco-friendly intimacy while emphasizing the importance of combating climate change.
Research from reputable sources like the National Institutes of Health (NIH) has revealed the adverse effects of climate change on sexual health, including reduced libido and hormonal imbalances. Climaxxx addresses these concerns with a playful yet informative approach, sparking conversations about climate anxiety and its impact on intimacy.
Elliot Glass, co-founder of BETTER, explains, “We’ve noticed a direct correlation between eco-anxiety and intimacy levels, prompting us to tackle this issue head-on with Climaxxx. By infusing humor into our brand messaging, we aim to alleviate some of the stress associated with climate change while inspiring positive action.”
Unlike traditional condoms that contribute to environmental pollution, Climaxxx is sustainably made and responsibly sourced. Proceeds from sales support the BETTER Climate Fund, which finances climate mitigation projects and promotes environmental stewardship.
Ben Becker, another BETTER co-founder, highlights the importance of personalizing climate action. “Your sex life is deeply personal, so why not make it sustainable too? Climaxxx empowers individuals to embrace eco-friendly choices in every aspect of their lives, including between the sheets.”
Climaxxx condoms are available online just in time for Valentine’s Day, offering couples a guilt-free way to enhance their intimacy while protecting the planet. Join the movement and experience the pleasure of sustainable living with BETTER’s Climaxxx condoms.
Explore Climaxxx and other eco-friendly products at the BETTER Climate Store: https://betterclimatestore.com/products/climaxxx-condoms
This groundbreaking campaign, titled ‘CLIMAXXX – Do It For Earth,’ is redefining the conversation around sustainability and pleasure, setting a new standard for eco-conscious consumerism.
