Billboard Rock DNA: Unveiling the True Roots of Rock Music
When you think back to the birth of rock, names like Elvis Presley, Chuck Berry, and Johnny Cash likely come to mind. However, the true origin of rock music stars a remarkable woman: Sister Rosetta Tharpe. Recognized and revered by these iconic figures, Tharpe played a crucial role in shaping rock music as we know it. To honor her legacy, Billboard Brasil is launching an innovative tool, “Rock DNA,” to trace her influence in modern music.
Celebrating a Musical Pioneer
Sister Rosetta Tharpe, often called the “mother of rock,” was an American singer, songwriter, and guitarist whose groundbreaking work in gospel, blues, and rock’n’roll set the stage for future generations. Born in 1915 in Arkansas, Tharpe’s talent emerged early as she began singing and playing guitar in church. Her unique blend of gospel, pop, and blues, paired with her use of heavy distortion on the electric guitar, left a lasting impact on music.
Introducing Rock DNA
“Rock DNA” is a web and mobile application that offers users a deep dive into the musical roots of their favorite songs. The app identifies the song being played and analyzes it to determine the influence of Rosetta Tharpe’s style, rhythm, and electric guitar use on the track. Developed by AlmapBBDO, this tool uses algorithms and parameters set by experts Cristiano Pinheiro and Gayle Wald, ensuring accurate and meaningful results.
How It Works
Users simply play a song, and the app identifies it within seconds, calculating the percentage of Tharpe’s influence on the music. This analysis includes musical genre, rhythm, vocal stylings, and more, revealing how much of Tharpe’s ‘DNA’ is present in contemporary compositions. This innovative approach not only educates but also inspires users by highlighting the profound impact of Tharpe’s music.
Honoring Tharpe’s Legacy
Despite her significant contributions, Tharpe faced considerable challenges due to racism and sexism. Her work gained major visibility only decades after her initial success. She was posthumously inducted into the Rock and Roll Hall of Fame in 2018, solidifying her place in music history. Tharpe’s timeless tracks continue to resonate, with millions of plays on digital platforms like YouTube and Spotify.
An Educational Experience
“Rock DNA” serves as both an educational tool and a tribute to Tharpe’s enduring influence. By connecting users with the historical roots of their favorite music, Billboard Brasil and AlmapBBDO aim to ensure Tharpe’s contributions are recognized and celebrated. This campaign invites music lovers to explore the rich tapestry of influences that have shaped rock music over the decades.
Conclusion: Rediscovering Rock’s True Origins
Billboard Brasil’s “Rock DNA” campaign is a testament to the lasting legacy of Sister Rosetta Tharpe. By using innovative technology to trace her influence in contemporary music, the campaign not only honors Tharpe but also educates and inspires a new generation of music enthusiasts. Experience the roots of rock music and discover the profound impact of the genre’s true pioneer with “Rock DNA.”
This professional campaign titled “Rock DNA” was published in Brazil in April 2024. Created by the ad agency AlmapBBDO for Billboard, this integrated media campaign is related to the Music industry and features four media assets.
