In the dynamic world of craft brewing, each sip tells a story, and the tale of Black Pond Brews’ ‘Solidarity Ale’ is one that resonates with tradition, homage, and a spirit of community.
To set the stage, let’s take a brief trip to San Francisco, where the iconic Anchor Brewing Co. has been a staple for 127 years. Acquired by Sapporo in 2017 for $85 million, Anchor Brewing Co. is renowned for its flagship ‘Anchor Steam,’ a classic California Common. This beer style, born out of the California Gold Rush era, is characterized by its unique fermentation process, and Anchor Steam is arguably its most widespread representation.
Now, enter Black Pond Brews, a rising star in the brewing scene. Among their early recipes, you’ll find an ode to the California Common style, aptly named ‘Connecticut Uncommon.’ This brew pays homage to the brewing traditions established by Anchor Brewing Co.
When news broke that Sapporo had decided to close the doors of the 127-year old Anchor Brewing Co., it struck a chord with Black Pond Brews. In response, they decided to dedicate the next batch of ‘Connecticut Uncommon’ to the Anchor SF Co-Op. Who are they? The Anchor SF Co-Op comprises Anchor brewers, production workers, managers, and bartenders who are on a mission to buy back the brewery from Sapporo and continue its 127 years of brewing legacy.
The cans of ‘Solidarity Ale’ feature the iconic Black Pond mascot, Mr. Kitty, overlooking the iconic Golden Gate Bridge. A symbol of unity and support, the packaging encapsulates the spirit of the brew – a collaborative effort to stand in solidarity with the Anchor SF Co-Op.
To promote ‘Solidarity Ale,’ Black Pond collaborated with Connecticut ad agency Decker, utilizing social media posts and posters to spread the word. It’s more than just a beer; it’s a testament to the camaraderie within the brewing community.
What makes this initiative even more remarkable is Black Pond’s commitment to the cause. A portion of the proceeds from the ‘Solidarity Ale’ run will be donated to the Anchor SF Co-Op’s GoFundMe campaign. As of now, almost 2,000 people have contributed $110,000 to support the cause. Black Pond invites beer enthusiasts to join in and contribute to this worthy initiative.
In a landscape where independent breweries face challenges, the ‘Solidarity Ale’ campaign stands as a beacon of support for the independent brewing community. It’s not just about crafting exceptional beer; it’s about preserving traditions, supporting fellow brewers, and keeping the spirit of independence alive.
As you savor a can of ‘Solidarity Ale,’ you’re not just enjoying a refreshing brew; you’re participating in a movement. A movement that celebrates the resilience of tradition and the strength that comes from standing together. In the world of craft brewing, ‘Solidarity Ale’ is more than a drink; it’s a toast to community, togetherness, and the timeless craft of brewing.
