BoursoBank: The Bank You Want to Recommend to Yourself
BoursoBank has unveiled its latest brand campaign, masterfully crafted by Buzzman, and it’s making waves across various media platforms, including TV, digital, and social media. This innovative campaign takes viewers on a spectacular journey through time, emphasizing the concept of self-recommendation.
A Unique Time-Travel Adventure
BoursoBank’s new campaign introduces a creative and engaging narrative that highlights the power of customer recommendations. For the past seven years, BoursoBank has positioned itself as the bank people want to recommend. This year, the bank was voted the cheapest bank for the 16th consecutive year, cementing its status as a leader in the banking industry. The campaign’s premise revolves around the intriguing idea: if you weren’t recommended to BoursoBank in the past, you would want to go back in time and recommend it to your past self.
The campaign features a thrilling time-travel adventure set to the energetic rhythm of Fatboy Slim’s “The Rockafeller Skank.” In this story, two young women embark on a mission to find their past selves. Their journey takes them through various historical eras, from prehistoric times to the future, even passing through the French Revolution. Their goal is to tell their past selves to join BoursoBank, ultimately changing their future lives. The narrative cleverly illustrates the value of BoursoBank and the importance of making informed financial decisions.
Comprehensive Media Campaign
The media campaign, orchestrated by iProspect, is designed to reach a broad audience through multiple channels. It kicked off with a 60-second film broadcast on major TV networks such as TF1 and M6. Following this, shorter formats of 29, 22, and 19 seconds are aired on channels including TF1, LCI, TMC, M6, W9, Canal+, and C8 from April 29 to May 11. In addition to television, the campaign has a robust digital and social media presence, featuring 20-second, 10-second, and 6-second versions to engage viewers online.
Why BoursoBank?
- Customer Recommendations: For seven years, BoursoBank has built its reputation on the strength of customer recommendations.
- Affordability: Voted the cheapest bank for 16 years running, BoursoBank consistently offers great value.
- Innovative Campaigns: Creative and engaging marketing efforts highlight the bank’s commitment to customer satisfaction.
Engaging the Audience
By blending a fun, engaging narrative with the practical benefits of its services, BoursoBank’s campaign effectively communicates why it’s the bank you’d want to recommend to yourself. The campaign not only reinforces the bank’s reputation but also connects with viewers on an emotional level, making the message both memorable and impactful.
Conclusion
BoursoBank’s “The bank you want to recommend to yourself” campaign brilliantly combines creativity and practicality, showcasing why it continues to be a trusted choice in the banking industry. With its innovative approach and strong customer focus, BoursoBank proves once again that it is a bank worth recommending—now and in the future.
