As the year winds down and festive celebrations kick into high gear, Burger King Brazil and the DM9 agency have introduced a game-changing campaign that understands the struggles of post-celebration mornings. Titled ‘Hangover Whopper,’ this innovative initiative leverages facial recognition technology to offer exclusive discounts on Burger King’s iconic sandwiches based on your hangover level.
The Holiday Hangover Dilemma
The end-of-year festivities often bring joy, laughter, and, unfortunately for some, the inevitable hangover. Whether it’s the office holiday party, a birthday bash, a wedding, or a casual happy hour, the aftermath of celebrations can be daunting. Recognizing this, Burger King Brazil has come up with a solution that’s as creative as it is practical.
Facial Recognition for Personalized Discounts
Here’s how it works: Using Burger King’s app, customers are directed to a dedicated website, https://hangoverwhopper.com.br, where they can employ facial recognition technology to assess their hangover face. A selfie is all it takes for the website to playfully gauge the hangover level on a scale from one to three. The greater the hangover, the more significant the recommended combo and accompanying discount on popular sandwiches like the Whopper Jr. Double, Whopper, and Whopper Double.
Your Hangover, Your Discount
This personalized approach to discounts makes the ‘Hangover Whopper’ campaign stand out. It transforms the common post-celebration conundrum into a lighthearted and engaging experience. The solution literally rests in the palm of your hand—just a few clicks on the BK app, and you’re on your way to a tailor-made hangover remedy.
Valid Until January 2nd
The ‘Hangover Whopper’ campaign is not just a one-night wonder. Running until January 2nd, it provides relief to those nursing holiday hangovers during this period. The discount coupons, crafted according to the consumer’s hangover level, are exclusively valid for BK Delivery, ensuring that your favorite Whopper is just a delivery away.
In Conclusion: Hangover Relief Made Fun
Burger King Brazil, in collaboration with DM9, has managed to turn the ubiquitous holiday hangover into a source of fun and savings. The ‘Hangover Whopper’ campaign not only showcases the brand’s commitment to innovation but also demonstrates a keen understanding of the post-celebration mood. As you navigate the holiday season, let Burger King’s facial recognition technology be your guide to a personalized and discounted hangover remedy.
