In March 2024, CACPECO, in collaboration with Enclave Comunicación, launched an innovative campaign titled “Triple support for your growth” to reintroduce its microcredit product to the market in Ecuador. This campaign aimed to differentiate CACPECO’s microcredit offering from other saturated options in the cooperative market by highlighting its unique features and benefits.
The challenge presented to Enclave Comunicación was to devise a strategy to relaunch CACPECO’s microcredit product in a market flooded with similar offerings. Recognizing the need for a distinctive value proposition, the agency delved into CACPECO’s strengths and identified a key differentiator: its AAA rating—the highest credit rating awarded to financial institutions.
Despite being the only cooperative in Ecuador and Latin America with an AAA rating, many potential customers were unaware of the significance of this distinction. Enclave Comunicación seized this opportunity to educate and inform consumers about the unparalleled credibility and reliability of CACPECO’s microcredit product.
The campaign’s central message, “Triple support for your growth,” encapsulates the threefold benefit of choosing CACPECO’s microcredit. By leveraging its AAA rating, CACPECO offers borrowers triple support in their journey towards financial stability and growth.
The first pillar of support is represented by CACPECO’s status as the only cooperative in Ecuador and Latin America with an AAA rating. This prestigious rating serves as a testament to CACPECO’s financial strength, stability, and commitment to excellence. By choosing CACPECO’s microcredit, borrowers gain access to a trusted and reputable financial partner dedicated to their success.
The second pillar of support is the tailored financial solutions offered by CACPECO to meet the unique needs of its customers. Whether individuals are seeking funding for personal or business endeavors, CACPECO’s microcredit products are designed to provide flexible and affordable financing options. With personalized assistance from knowledgeable financial experts, borrowers can navigate the lending process with confidence and ease.
The third pillar of support is the comprehensive suite of resources and services available to CACPECO’s microcredit customers. Beyond providing financial assistance, CACPECO is committed to empowering borrowers with the tools and knowledge they need to thrive. From financial literacy programs to business development workshops, CACPECO equips borrowers with the skills and resources necessary to achieve their goals and aspirations.
Through a combination of film and print media assets, the campaign effectively communicates the value proposition of CACPECO’s microcredit product. Captivating visuals and compelling messaging convey the triple support offered by CACPECO, reinforcing its position as a trusted partner for growth and success.
By raising awareness of its AAA rating and highlighting the benefits of its microcredit offering, CACPECO aims to attract new customers and strengthen its reputation as a leading financial institution in Ecuador. With Enclave Comunicación’s expertise in strategic communication and creative execution, the “Triple support for your growth” campaign positions CACPECO for continued success in the competitive financial services market.
