In the heart of Cadbury’s commitment to community support and football passion lies a powerful initiative – “Club Together Common Ground.” This venture, a part of Cadbury FC’s ongoing partnership with football clubs across the UK, stands as a beacon of unity and shared purpose. The latest phase of this initiative features football legend Ian Wright and centers around supporting Grenfell Athletic FC through the Club Together community project.
Cadbury FC introduced the Club Together initiative in 2020, leveraging its partnerships with top football clubs to offer aid to local communities in times of need. The initiative gained even greater significance in the face of economic pressures impacting communities nationwide. As part of this initiative, Cadbury kicked off a new phase earlier this year, uniting 14 professional clubs to create a ‘Common Ground’ for Grenfell Athletic FC.
The ‘Common Ground’ initiative aimed to provide Grenfell Athletic FC with a dedicated pitch, acting as a home for both their Men’s and Women’s teams and serving as a gathering point for the broader community. Cadbury, recognizing the essential role of grassroots clubs in fostering community spirit, contributed vital assets, including goal posts, dugouts, training equipment, and expertise from its league club partners. The Cadbury Foundation also made a cash donation to further support Grenfell Athletic FC.
To mark the installation of the new Common Ground pitch, Cadbury orchestrated a launch football match. The event saw ambassadors and club legends like Wes Brown and Carlo Cudicini witnessing a game between Grenfell Athletic FC and Cadbury All Stars. Attendees enjoyed an afternoon of music, food, and drink, celebrating the opening of the Common Ground.
As the campaign’s pinnacle, Cadbury partnered with elvis to produce a poignant 5-minute film capturing the success of the Common Ground initiative. Football icon Ian Wright takes center stage in the film, introducing Grenfell Athletic FC and meeting its founder, Rupert Taylor. The film delves into Taylor’s journey in launching the club and collaborating with Cadbury FC to foster its growth. It also narrates the story behind the launch match, revealing the collaboration’s highlights and the generosity of club partners.
This film marks the beginning of Cadbury FC’s ambitious seven-year plan to level the playing field for grassroots clubs throughout the UK. In 2024, the brand will continue its partnership with Grenfell Athletic FC, with plans to identify and support other grassroots clubs across the UK in need of assistance.
Published in the United Kingdom in December 2023, this professional campaign titled ‘Club Together Common Ground’ showcases Cadbury’s dedication to community, confectionery, and football. Elvis, the ad agency behind the initiative, has crafted a digital masterpiece that not only highlights the success of the Common Ground project but also sets the stage for a prolonged commitment to uplifting grassroots clubs.
As we savor our favorite Cadbury treats, let’s also appreciate the brand’s efforts in creating a ‘Common Ground’ for communities and football enthusiasts alike. Cadbury’s blend of confectionery excellence and community support exemplifies a sweet recipe for success both on and off the pitch. Cheers to the ‘Club Together Common Ground’ initiative, a testament to the enduring power of unity, generosity, and the love of the game.
