Cadbury, in collaboration with its global agency of record VCCP London, unveils its latest film for Creme Egg, reintroducing the iconic ‘How do you eat yours?’ tagline after two decades. This marks a significant milestone for Cadbury, reigniting the timeless question that celebrates the diverse ways people enjoy their Creme Eggs.
The new campaign pays homage to the original concept from the 1980s, reminding consumers that there’s no right or wrong way to indulge in a Creme Egg. Whether you bite into it whole, delicately scoop it with a teaspoon, or dare to spread it on toast, Cadbury celebrates the unique preferences of each individual.
At the core of the campaign is the spirit of inclusivity and creativity, drawing inspiration from user-generated content (UGC) on platforms like TikTok. Here, enthusiasts eagerly share their innovative serving suggestions, further enriching the Creme Egg experience and fostering a sense of community among fans.
Entitled ‘Big Deal,’ this professional campaign resonates with audiences in Ireland and the United Kingdom, capturing the essence of joy, nostalgia, and indulgence associated with Cadbury Creme Egg. Crafted by ad agencies Bernadette, Girl&Bear, and VCCP London, the campaign employs a 360-degree approach, leveraging film and integrated media to immerse consumers in the world of Cadbury.
With a single media asset, the campaign invites viewers to embrace their unique quirks and preferences when it comes to enjoying Cadbury Creme Egg. Whether it’s through a playful TV spot, engaging social media content, or interactive experiences, Cadbury encourages fans to express themselves and celebrate their individuality.
As consumers rediscover the joy of ‘How do you eat yours?’ they’re reminded of the enduring appeal of Cadbury Creme Egg and its ability to spark moments of happiness and nostalgia. In a world filled with choices, Cadbury stands as a beacon of tradition and comfort, offering a beloved treat that transcends generations.
So, as you indulge in a Cadbury Creme Egg, take a moment to savor the experience and revel in the diversity of flavors, textures, and rituals that make it uniquely yours. After all, with Cadbury, every bite is an opportunity to delight in the simple pleasures of life and create cherished memories that last a lifetime.
