As anticipation builds for the regional football spectacle set to kick off on Saturday, January 13th, CANAL+ INTERNATIONAL, in collaboration with BETC Paris, unveils a new TV campaign spanning African countries. This campaign heralds the introduction of CANAL+ CAN, a dedicated TV channel designed to provide fans with comprehensive coverage of the Africa Cup of Nations (AFCON) until the grand finale on February 11th, 2024.
A stalwart in the African TV landscape for the past 25 years, CANAL+ has consistently been a leader in entertainment and sports on the continent. With a deep commitment to the fans, CANAL+ ensures that enthusiasts can catch every moment of the 52 games in the highly anticipated AFCON tournament.
On December 14th, CANAL+ launched the new TV channel, open to all its subscribers, offering a platform to watch all the games, engaging talk shows, exclusive documentaries on the history of AFCON, and insights into the host country, Ivory Coast. CANAL+ CAN is set to broadcast over 500 hours of content, all at no additional cost for CANAL+ AFRIQUE subscribers.
In a compelling campaign crafted by BETC Paris and directed by Louis de Caunes (ICONOCLAST), the brand captures the essence of fan preparation for this intense event, emphasizing that readiness extends beyond the football players to every supporter. Across Africa, fans are gearing up for AFCON in their unique and unexpected ways.
The campaign is slated to air on TV in French-speaking African markets throughout the competition. In tandem with the broadcast, digital assets, including social media and display components, will ensure that the emotions of AFCON reverberate until the final whistle.
It’s noteworthy that AFCON 2023, originally scheduled for the summer of 2023, was postponed due to weather concerns in Ivory Coast. Despite the rescheduling to 2024, the event retains its original name, “AFCON 2023.”
In summary, this professional campaign, titled ‘AFCON 2023: Prepare to make the most of it,’ was unveiled in France and Ivory Coast in January 2024. Crafted for the brands Canal+ and CANAL+ International by ad agency BETC Paris, this integrated campaign within the Electronics and Technology industry encapsulates the spirit of AFCON while introducing viewers to the exciting world of CANAL+ CAN.