In the bustling world of creativity, Canva’s ‘Make It Unbelievable’ campaign takes center stage, bringing to light the remarkable potential of the platform in the Japanese market. Spearheaded by UltraSuperNew Tokyo, this multi-channel campaign unfolds a captivating narrative that challenges perceptions and celebrates the boundless power of design.
Designed specifically for the Japanese market, ‘Make It Unbelievable’ aims to showcase Canva’s promise of democratizing design. With a simple yet powerful message, the campaign invites viewers on a journey to witness the unexpected results of crafting incredible-looking visual materials on the Canva platform.
At the heart of the campaign lies a captivating storyline featuring iconic Japanese celebrities Takeshi Kitano and Gekidan Hitori. As Kitano proudly unveils a presentation created on Canva for his new venture, the unexpected brilliance of the design leaves Hitori in disbelief. What follows is a dramatic exchange, highlighting the common skepticism surrounding the idea that those without design experience can produce such remarkable results.
Since its inception in 2013, Canva has revolutionized the world of visual communications with its intuitive platform. With a simple drag-and-drop interface and a vast library of templates, fonts, and graphics, Canva empowers users to unleash their creativity and bring their ideas to life effortlessly. From presentations and documents to social media graphics and videos, Canva offers a comprehensive suite of tools to cater to diverse design needs.
Francois Claverie, Group Creative Director, reflects on the campaign, emphasizing the role of authenticity and humor in challenging perceptions. Through the dynamic interplay between Kitano and Hitori, the campaign captures the essence of Canva’s mission to make design accessible to all, regardless of prior experience.
With a strategic rollout across national Japanese TV, YouTube, and social media channels, ‘Make It Unbelievable’ aims to resonate with audiences and spark conversations about the transformative power of design. Supported by media handled by IREP Co., Ltd., the campaign is poised to leave a lasting impression on viewers and reinforce Canva’s position as a leader in the digital design landscape.
As audiences immerse themselves in the captivating narrative of ‘Make It Unbelievable,’ Canva continues to empower individuals and businesses worldwide to unleash their creativity and make their ideas a reality. With its commitment to accessibility, innovation, and authenticity, Canva remains at the forefront of driving positive change in the world of design.
In summary, ‘Make It Unbelievable’ is more than just a campaign—it’s a testament to the transformative power of creativity and the endless possibilities that lie within reach. With Canva leading the way, anyone can turn their vision into reality and create something truly remarkable.