Casillero del Diablo Unleashes Devil’s Carnaval: A Toast to Generation Z
In the dynamic realm of wine marketing, Casillero del Diablo, a name synonymous with quality and tradition, has taken a bold step forward. Partnering with DAf, an innovative ad agency, the brand aimed to create a new line tailored for the burgeoning Generation Z consumers who are stepping into the world of wines.
Crafting a Vibrant Entry: The Challenge at Hand
The task at hand was to craft a product that resonated with the fun-loving, adventurous spirit of Generation Z. Casillero del Diablo sought an entry-level line that not only reflected their commitment to quality but also embraced a playful and engaging persona. Armed with an initial idea, the brand turned to DAf for their expertise in bringing concepts to life.
Drawing Inspiration from Carnaval: Masks, Colors, and Character
DAf, leveraging their creative prowess, drew inspiration from the lively and colorful celebration of carnivals. The result? Devil’s Carnaval, a line that seamlessly blends fun, flair, and a clear connection to the esteemed Casillero del Diablo brand. At the heart of the design are masks, each uniquely crafted to give personality to the four SKUs within the Devil’s Carnaval collection.
Masks that Speak: Bringing the Devil’s Character to Life
The masks not only serve as visual delights but also embody the character of the Devil, a symbolic link to the Casillero del Diablo brand. Each mask, a vibrant representation of the carnaval spirit, brings a touch of mischief and excitement to the wine collection. This artistic fusion of tradition and modernity is a nod to the evolving palates of the new generation.
Visual Elements: A Symphony of Color and Creativity
Key visuals featuring the intricately designed masks alongside their corresponding bottles form the backbone of the Devil’s Carnaval campaign. These visuals are not just eye-catching; they are a testament to the meticulous craftsmanship that went into creating an aesthetically pleasing and conceptually rich experience for consumers.
Beyond Still Images: A Captivating Video Journey
To further immerse consumers in the Devil’s Carnaval experience, DAf produced a captivating video. This visual journey unfolds the story behind each mask, the essence of the carnaval, and the exceptional quality that Casillero del Diablo guarantees in every bottle.
On the Shelves and Beyond: POS Assets with Impact
The campaign extends its reach with strategically designed Point-of-Sale (POS) assets. These assets, strategically placed in retail spaces, serve as ambassadors, inviting consumers to step into the lively world of Devil’s Carnaval.
Devil’s Carnaval: Unleashed in Chile
Published in Chile in December 2023, the Devil’s Carnaval campaign is a testament to the collaborative efforts of Casillero del Diablo and DAf. This Design, Digital, and Film media campaign introduces not just a wine line but an experience—an invitation to indulge in the vibrant celebration of Devil’s Carnaval. As the masks adorn the bottles and the Devil dances in the details, Casillero del Diablo raises a glass to a new generation, inviting them to savor the spirit of Devil’s Carnaval—one that fuses quality with festivity in every sip.
