In the heart of Spain, CD Toledo, the esteemed soccer team, has unveiled a compelling campaign that transcends the ordinary notions of a season ticket. Titled ‘To feel,’ this professional campaign, created by the innovative minds at Jimbo Freelance, intricately weaves a narrative around the profound connection between two seemingly similar yet vastly different words.
The Spanish language, known for its richness and nuances, plays a pivotal role in this campaign. At the core of the creative concept is the exploration of the words “Para sentar” and “Para sentir.” On the surface, both phrases may sound alike, but their meanings diverge significantly.
“Para sentar” translates to “To sit,” a straightforward and practical action. However, the brilliance of the campaign lies in the twist that the campaign introduces: “Para sentir” means “To feel.” CD Toledo ingeniously plays with the similarity between these two phrases, transforming the act of reserving a seat for the season into something far more profound – reserving a space to feel the essence of the game, the team, and the shared emotions of fellow supporters.
The message is clear: the seat you reserve throughout the season is not merely a place to sit but a space to feel the pulsating energy of the game, the camaraderie among fans, and the indescribable emotions that soccer evokes. It goes beyond the physical act of sitting; it’s about the shared passion, the highs and lows, the jubilation, and the heartbreak – it’s about the complete immersion into the soul-stirring experience that is CD Toledo.
Published in Spain in July 2023, the ‘To feel’ campaign is a testament to CD Toledo’s commitment to creating a profound connection with its audience. The film medium used in the campaign serves as a visual storyteller, capturing the essence of the soccer spirit and the emotional journey that loyal season ticket holders embark on throughout the season.
As fans embrace the ‘To feel’ campaign, CD Toledo invites them to go beyond the surface and delve into the rich tapestry of emotions that soccer, and being a part of the CD Toledo family, brings. It’s not just about reserving a seat; it’s about reserving a place in the collective heartbeat of the team.
