“Shine Like A Dragon with Cetaphil” – Unveiling Radiant Skin for Chinese New Year
As the festive spirit of Chinese New Year envelops us, Cetaphil unveils a captivating campaign titled ‘Shine Like A Dragon with Cetaphil.’ Published in Malaysia in January 2024, this professional campaign takes a unique approach, emphasizing healthy, glowing skin as the perfect accessory for the celebrations. Let’s delve into how Jack, Mei Yan, and Emely showcase the art of radiant skincare with their simple routine: Cleanse, Moisturise, Protect!
Embracing Radiance: The Essence of the Campaign
Chinese New Year is a time of renewal and celebration, and what better way to embrace the festivities than with radiant, healthy skin? ‘Shine Like A Dragon with Cetaphil’ captures the essence of this sentiment, encouraging individuals to illuminate their skin and confidence, much like the majestic dragon that symbolizes strength and good fortune.
Meet the Radiant Trio: Jack, Mei Yan, and Emely
At the heart of the campaign are Jack, Mei Yan, and Emely, individuals who embody the spirit of radiance and self-care. Through their experiences and commitment to skincare, they become ambassadors of the #ShineLikeADragon movement, showcasing the transformative power of a simple yet effective skincare routine.
Simple Skincare Regime: Cleanse, Moisturise, Protect
The beauty of radiant skin lies in simplicity. Jack, Mei Yan, and Emely unveil their secrets to glowing skin, and it all revolves around a straightforward three-step regimen:
- Cleanse: The foundation of any skincare routine is a gentle and effective cleanser. Cetaphil’s range of cleansers ensures a thorough cleanse, removing impurities without compromising the skin’s natural moisture.
- Moisturise: Hydration is key to a radiant complexion. Cetaphil’s moisturizers provide the perfect balance, nourishing the skin and leaving it supple and soft.
- Protect: Shielding the skin from the sun’s harmful rays is paramount. Cetaphil’s protective products offer a defense against UV damage, ensuring that the skin remains healthy and glowing.
Film Medium Campaign: Bringing Skincare to Life
Presented in a film medium, ‘Shine Like A Dragon with Cetaphil’ is more than a promotional endeavor—it’s an immersive experience. The visual narrative captures the journey of Jack, Mei Yan, and Emely, making skincare relatable and inspiring. Viewers are invited to witness the transformation and understand the simplicity behind achieving radiant skin.
Pharmaceutical Excellence: Cetaphil’s Commitment to Healthy Skin
As a brand rooted in the pharmaceutical industry, Cetaphil brings a legacy of excellence to skincare. The campaign not only highlights the effectiveness of their products but also underscores the brand’s commitment to promoting healthy and radiant skin.
Conclusion: Radiance Unleashed
In conclusion, ‘Shine Like A Dragon with Cetaphil’ is a celebration of radiance, confidence, and healthy skin. It invites everyone to embark on a skincare journey that is simple yet transformative. As Jack, Mei Yan, and Emely radiate confidence, they exemplify the radiant spirit of a dragon, symbolizing strength, power, and good fortune. This Chinese New Year, let your skin #ShineLikeADragon with Cetaphil! ✨
