In the bustling city of Nashville, the team at BUNTIN, a creative agency driven by big ideas, has once again teamed up with the CFP® Board to deliver a witty and insightful message about the importance of financial planning.
Picture this: a woman lies on an operating table, nervously awaiting surgery. But instead of a skilled surgeon, she finds herself face to face with a doctor who seems a bit out of his depth. As the absurdity of the situation sinks in, she breathes a sigh of relief, grateful for one crucial decision she made: choosing a Certified Financial Planner™ professional she can trust.
This humorous scenario is just one installment in CFP Board’s ongoing campaign, “It’s Gotta Be A CFP®.” In this latest ad, titled “Surgery,” BUNTIN continues to drive home the message that when it comes to your financial future, asking the right questions is paramount.
The success of this campaign speaks volumes. Since its launch in March 2023, the “It’s Gotta Be A CFP®” series has shattered records for CFP Board, with a staggering 90% increase in total awareness and an impressive 84% uptick in preference for CFP® professionals. These numbers mark the highest levels of brand awareness and preference ever recorded by CFP Board since the inception of its annual public awareness campaign in 2011. Additionally, the campaign has led to a notable 34% rise in unaided awareness.
Today, there are nearly 100,000 CFP® professionals across the United States, comprising approximately one-third of all retail financial advisors. These individuals are dedicated to providing competent and ethical financial planning services for the betterment of the public.
As the “Surgery” ad reminds us, the choice of a financial advisor is not one to be taken lightly. By ensuring that your advisor is a Certified Financial Planner™ professional, you can rest assured that you’re in capable hands.
So, the next time you’re faced with a major financial decision, remember to ask yourself one simple question: “Are you a CFP® professional?” It could make all the difference in shaping your financial future for the better.
