In South Africa, there’s a new sensation sweeping across screens and tantalizing taste buds. Chicken Licken, a beloved brand known for its delicious offerings, has launched its latest campaign, and it’s one that’s sure to bring joy to families everywhere.
Imagine the scenario: You’re sitting around the dinner table with your loved ones, and the conversation turns to making your family proud. It’s a universal desire—to be the source of happiness and pride for those closest to us. But let’s face it, sometimes it’s easier said than done. That’s where Chicken Licken comes in.
Their latest campaign, centered around the Family Full House meal, offers a solution to this age-old dilemma. Designed for sharing and crafted with care, the Family Full House meal is more than just a delicious feast—it’s a symbol of love, togetherness, and making memories with those we hold dear.
When Joe Public was tasked with creating a campaign for the Family Full House meal, they knew they had to tap into something special. After all, family is at the heart of everything Chicken Licken stands for. So, they set out to create a campaign that would not only showcase the meal but also resonate with audiences on a deeper level.
Enter David “Legs of Thunder” Mgijimi, the legendary character at the center of Chicken Licken’s latest campaign. Known for his lightning-fast speed and unbeatable charm, Dave is the epitome of success and pride—the kind of person every family dreams of having. But here’s the twist: even Dave knows that making your family proud isn’t always easy. That’s where the Family Full House meal comes in.
Filmed by director Peter Pohorsky from Plank Films, the campaign unfolds with humor and heart, capturing the essence of what it means to be part of a family. From TV and radio to OOH, digital, and print platforms, the campaign leaves no stone unturned in its quest to spread joy and bring families together.
Martin Schlumpf, Integrated Executive Creative Director at Joe Public, explains, “We wanted to create something that would resonate with audiences on a personal level. Making your family proud is something we can all relate to, and Chicken Licken’s Family Full House meal offers a simple and delicious way to do just that.”
Xolisa Dyeshana, Chief Creative Officer at Joe Public, adds, “With David “Legs of Thunder” Mgijimi leading the charge, we wanted to show that no matter how fast-paced life gets, there’s always time to come together and enjoy a meal with loved ones. And what better way to do that than with Chicken Licken’s Family Full House meal?”
Published in April 2024, Chicken Licken’s “Dave “Legs of Thunder” Mgijimi” campaign is more than just an advertisement—it’s a celebration of family, pride, and the joy of sharing a meal together. So why wait? Gather your loved ones, order a Family Full House meal, and make your family proud, one bite at a time.
