In the vibrant landscape of Indonesian snack culture, Chitato Lite is making waves with its latest offering: the intriguing “LITE MAN – CHITATO LITE ABURI SEAWEED” flavor. Designed to tantalize taste buds and spark curiosity, this innovative addition to the Chitato Lite lineup is set to take snack enthusiasts on a flavor-packed journey like no other.
To introduce this captivating flavor to the market, Chitato Lite has pulled out all the stops with a Japanese-themed campaign titled “The Japanese Potato Chips that Are Not Sold in Japan.” Embracing a playful and parodic approach, the campaign brings to life characters like Liteman and the Potato Monster, drawing inspiration from iconic Japanese pop culture references such as the Ultraman series.
With its unique blend of humor, creativity, and cultural nods, the campaign is designed to resonate with Chitato Lite’s target audience, capturing their attention and igniting their curiosity about the new Aburi Seaweed flavor. From engaging digital content to captivating film segments, the campaign offers multiple touchpoints for consumers to interact with and explore.
As consumers immerse themselves in the world of “LITE MAN – CHITATO LITE ABURI SEAWEED,” they’ll be treated to a one-of-a-kind snacking experience that transcends traditional flavor boundaries. Whether they’re drawn in by the whimsical characters or enticed by the promise of bold, adventurous flavors, Chitato Lite’s latest campaign is sure to leave a lasting impression.
Published in Indonesia in October 2023, the “LITE MAN – CHITATO LITE ABURI SEAWEED” campaign is the brainchild of the renowned ad agency Popcult Group. Leveraging a combination of content, digital, and film media, the campaign offers a multi-dimensional storytelling experience that captures the essence of Chitato Lite’s innovative spirit.
As snack enthusiasts across Indonesia embrace the bold flavors and playful storytelling of “LITE MAN – CHITATO LITE ABURI SEAWEED,” Chitato Lite continues to solidify its position as a trailblazer in the confectionery and snacks industry. With its commitment to pushing boundaries and delighting consumers, Chitato Lite is poised to set new standards of flavor and creativity in the years to come.
