In the midst of Nigeria’s economic challenges and rising costs of essentials like healthcare, it’s crucial to remind young individuals about the significance of making prudent decisions, particularly concerning their sexual health. This Valentine’s Day, our “Choose Wisely” campaign on safe sex aims to equip individuals with the knowledge and tools to prioritize their well-being by consistently practicing safe sex with condoms.
As economic strains make accessing healthcare services increasingly difficult for many Nigerians, the potential repercussions of unprotected sex, such as unwanted pregnancies and sexually transmitted infections (STIs), become even more daunting. By advocating for condom use, our campaign endeavors to offer young people a pragmatic and accessible means of safeguarding their sexual health.
Through compelling messaging and targeted outreach initiatives, our objective is to raise awareness about the risks associated with unprotected sexual activity and underscore the importance of taking proactive measures to prevent unplanned pregnancies and STIs. By empowering individuals to “Choose Wisely” and prioritize their health, we aim to enable them to make informed decisions that positively influence their lives and futures.
Ultimately, our aim is to cultivate a culture of responsible sexual behavior and encourage the adoption of safe sex practices among young Nigerians. Through educational efforts, advocacy, and ensuring access to resources like condoms, we strive to assist individuals in assuming control of their sexual health and leading fulfilling and empowered lives.
The “Choose Wisely” campaign, professionally crafted by ad agency Yellow Brick Road, was launched in Nigeria in February 2024. This content-based campaign falls under the categories of Agency Self-Promo and Public Interest, encompassing three impactful media assets aimed at inspiring positive change and promoting well-being within Nigerian communities.
