When it comes to steak, there’s an art to it, and at Chop Steakhouse & Bar, they’ve mastered it. This week, they’re unveiling their highly anticipated 2024 Steak Masters menu at all 17 locations across Canada. Let’s dive into what makes this menu a cut above the rest.
For this year’s Steak Masters menu, Chop’s Executive Chef Stephen Clark has outdone himself, bringing a fresh perspective to the table with an array of tantalizing options. From the rich, indulgent roasted bone marrow to the exquisite black truffle butter sirloin and the melt-in-your-mouth slow-braised, bone-in short rib, this menu is anything but ordinary.
The 10-week-long campaign surrounding Steak Masters aims to showcase not just a menu, but an entire experience. It’s about conveying the craftsmanship, skill, and sheer artistry that goes into each and every steak at Chop. To bring this experience to life, the campaign by Full Punch combines the worlds of art and cuisine in a visually stunning way.
Through captivating video content, viewers are invited into the world of an artist creating a masterpiece, seamlessly intertwined with Chef Stephen crafting his culinary masterpieces. It’s a celebration of creativity and skill, demonstrating that dining at Chop is more than just a meal—it’s an artistic journey.
In addition to the dynamic video content, static formats highlight the connection between art and cuisine, with headlines like ‘Every dish, a work of art’. This fusion of visuals sends a powerful message about the meticulous attention to detail and curated flavors awaiting guests at Chop.
“Steak Masters is more than just a menu—it’s a tradition,” explains Brett Wills, Director of Marketing & Brand for Chop Steakhouse & Bar. “This year, we wanted to focus on showcasing our expertise in crafting some of Canada’s finest steak dishes. Chef Stephen’s innovative creations paired with the artful execution of the campaign truly solidify Chop as the ultimate destination for steak lovers.”
To further enhance the Steak Masters experience, Chop is offering guests the
