Clash of Clans • Supercell Haaland for the Win!
Football superstar Erling Haaland is taking his talents to the world of mobile gaming in a groundbreaking new partnership with Clash of Clans. This collaboration sees Haaland become the first real-life person to be transformed into a character in the popular game, which has been downloaded over two billion times. As the legendary Barbarian King, Haaland will feature in a special football-themed seasonal event, providing fans with an unprecedented gaming experience.
A Unique Partnership
From May 1st, Clash of Clans players can engage with Haaland’s in-game persona and enjoy a variety of football-themed features throughout the month. These include special troop characters, exciting medal events, and even the opportunity to challenge Haaland’s own in-game village. This unique integration celebrates Haaland’s dual passion for football and video games, making it a perfect match for Clash of Clans fans.
Haaland’s Gaming Passion
Known globally for his exceptional football skills, Erling Haaland is also an avid gamer with a particular fondness for Clash of Clans. His impressive in-game village has been a testament to his dedication and strategy, prompting this innovative collaboration. Haaland’s enthusiasm for the game adds a personal touch to this campaign, making it even more engaging for players.
Launch and Campaign
The partnership was launched with a spectacular movie-style trailer, featuring a custom Haaland soundtrack. The trailer depicts the real-life Haaland interacting with iconic characters from the game before being transported into the animated world of Clash of Clans. This cinematic introduction sets the tone for the epic events to follow in the game.
To promote this exciting new development, digital billboards featuring Erling Haaland have been placed across six major European cities: London, Liverpool, Manchester, Madrid, Milan, and Munich. These eye-catching displays invite people to join the game by scanning a QR code and downloading Clash of Clans, thus bridging the gap between the real and virtual worlds.
Reaching Gamers and Sports Fans
The digital out-of-home (DOOH) campaign, created by DAVID New York, is part of a comprehensive media plan designed in-house by Supercell. With over 1500 placements across three outdoor advertising networks and backed by a multi-million pound media spend, the campaign aims to capture the attention of both gamers and football enthusiasts. This strategic approach ensures that the partnership with Haaland is visible and impactful.
Conclusion
The “Haaland for the Win!” campaign marks a significant milestone for both Clash of Clans and Erling Haaland. By integrating a world-renowned footballer into the game, Supercell has created a unique and immersive experience for players. The campaign not only highlights the versatility and creativity of Clash of Clans but also underscores the growing intersection of sports and gaming.
This professional campaign, titled ‘Haaland for the Win!’, was published in Finland and the United States in May 2024. It was created for the brands Clash of Clans and Supercell by the ad agency DAVID New York. This Film medium campaign is related to the Gaming industry and contains three media assets, showcasing the innovative and engaging collaboration between Haaland and Clash of Clans.
