ClearScore is back with a bang, bringing Charlie and his faithful sidekick Moose to screens worldwide in an exciting new TV ad mini-series called “Wat Doing.” The beloved duo returns to highlight ClearScore’s role as your ultimate financial companion, helping you navigate the twists and turns of your financial journey.
In a world where financial uncertainty looms large, ClearScore is on a mission to empower individuals by putting them in control of their financial data and credit score. With the cost-of-living crisis taking its toll, ClearScore’s services are more vital than ever, and the new campaign aims to demonstrate how the platform can help people regain confidence in their finances.
The “Wat Doing” mini-series consists of twelve gripping episodes that follow the lives of Charlie and Moose, offering a heartwarming glimpse into their everyday adventures. From job losses to exciting announcements, Charlie’s journey is filled with ups and downs, but through it all, Moose remains his steadfast companion, providing support and reassurance when he needs it most.
Created by And Rising in collaboration with the talented writing-directing duo The Arnells for Merman Branded, the mini-series promises to captivate audiences with its relatable storyline and endearing characters. The series kicks off with a trailer that sets the stage for Charlie’s rollercoaster ride, inviting viewers to join him on his journey towards financial empowerment.
To mark its debut, ITV presents the “Wat Doing” series trailer during the opening break of Ant & Dec’s Saturday Night Takeaway on April 13th, offering viewers a sneak peek into Charlie and Moose’s world. Following the launch, audiences can binge-watch the entire season on YouTube, with episodes also available across various video platforms, including Meta and TikTok.
The decision to create a long-term advertising campaign spanning two years reflects ClearScore’s commitment to engaging consumers across multiple channels, both traditional and digital. With the support of Medialab for media planning and buying in the UK, ClearScore aims to reach a diverse audience and drive awareness of its services on a global scale.
ClearScore’s impact extends far beyond entertainment, with over 21 million users worldwide benefiting from its comprehensive financial management tools. By providing access to credit scores, detailed credit reports, and valuable insights, ClearScore empowers individuals to make informed financial decisions and achieve their goals. Best of all, ClearScore is free to use and offers personalized offers on credit cards, loans, and more, helping users improve their credit scores twice as fast.
As ClearScore’s “Wat Doing” mini-series unfolds, viewers can expect an engaging blend of entertainment and financial education, highlighting the platform’s commitment to supporting individuals on their journey towards financial wellbeing. With Charlie and Moose leading the way, ClearScore invites you to join them on this exciting adventure and take control of your financial future.
