Exploring the Indulgent Delight of Cloetta’s ‘Go och Glad, Kexchoklad’
In the heart of Sweden, there’s a confectionery delight that every Swede knows and loves: ‘Go och Glad, Kexchoklad’ – the perfect blend of goodness and happiness in a chocolate wafer. This iconic treat holds a special place in the hearts of many, becoming the single largest product on the Swedish confectionery market.
Bringing the Brand to Life: A Creative Campaign by Filmic Art
To celebrate the indulgent pleasure of ‘Go och Glad, Kexchoklad,’ Cloetta collaborated with ad agencies Filmic Art and Food & Friends to launch a captivating campaign titled ‘Indulgent.’ At the forefront of this campaign is a stunning 3D animation that brings the beloved chocolate wafer to life in a whole new way.
The Magic of 3D Animation
Filmic Art’s team of talented artists meticulously recreated the ‘Go och Glad, Kexchoklad’ bar in 3D, capturing every detail with precision and care. From the texture of the chocolate to the crispness of the wafer, every aspect was crafted to perfection to ensure the animation stayed true to the real-life experience of enjoying this delectable treat.
Creative Execution and Brand Song
The animation, set to Cloetta’s brand song, takes viewers on a journey through the indulgent world of ‘Go och Glad, Kexchoklad.’ With seamless transitions and captivating visuals, the campaign highlights the simplicity and elegance of the product, inviting consumers to experience its irresistible charm for themselves.
Behind the Scenes: The Making of the Campaign
While the animation may appear simple and clean, there was a considerable amount of work involved in perfecting every detail. Filmic Art’s team worked tirelessly to ensure that the colors were precise and the textures were true to life, resulting in a visually stunning representation of Cloetta’s iconic chocolate wafer.
Multi-Media Campaign
The ‘Indulgent’ campaign spans across digital, film, and print media channels, reaching consumers through various touchpoints. From captivating digital animations to eye-catching print advertisements, the campaign showcases the allure of ‘Go och Glad, Kexchoklad’ in all its indulgent glory.
Conclusion: A Celebration of Indulgence
Cloetta’s ‘Indulgent’ campaign is more than just a marketing initiative – it’s a celebration of the joy and pleasure that ‘Go och Glad, Kexchoklad’ brings to people’s lives. Through creative storytelling and visually stunning animations, the campaign captures the essence of this beloved Swedish treat and invites consumers to indulge in its deliciousness.
This professional campaign titled ‘Indulgent’ was published in Sweden in May 2024. Created for the brand Cloetta by ad agencies Filmic Art and Food & Friends, it encompasses digital, film, and print media, highlighting the confectionery and snacks industry with three captivating media assets.
