Valentine’s Day, the day of love, prompts many to flock to Love Park in Lima for a romantic outing. Yet, the park’s popularity often translates into overcrowding, dampening the experience for visitors. Some may reconsider their plans, while others opt to stay home, missing out on the festivities.
Enter Picaras, a leading cookie brand in the country, known for its innovative spirit and desire to conquer new horizons—including the realm of love. Recognizing an opportunity, Picaras embarked on a mission to offer young people a unique and innovative experience by bringing Love Park into the virtual world.
Introducing “Flechados,” a one-of-a-kind gaming experience set in a battle royale-style scenario where love is the ultimate prize. Upon entering the game, players are transported to a virtual rendition of Love Park, where they can become “Cupids” tasked with shooting arrows at other players or assume the role of a “Flechado,” dodging incoming shots. Points are earned, allowing players to climb the weekly leaderboard and vie for incredible prizes.
In crafting Flechados, Picaras paid meticulous attention to detail, ensuring that every aspect of the virtual park mirrors its real-life counterpart. From the iconic lighthouse adorning the boardwalk to the winding paths leading to the park’s famed sculptures, players will find themselves immersed in a virtual world brimming with romance and adventure. Additionally, secret passages and hidden Easter eggs add an element of surprise, enhancing the overall gaming experience on Roblox.
“We are thrilled to kick off Picaras’ gaming strategy with the launch of Flechados, marking our foray into the metaverse world in Peru,” remarks Carlos “Charro” Altamirano, VP Creative at Digitas.
“Transforming Love Park into a virtual playground was a challenge we embraced wholeheartedly. Every step of the way was an exhilarating adventure, and we are excited to continue pushing the boundaries alongside a creative team that thrives on innovation,” adds Jason Vasquez, Creative Director at Digitas.
To celebrate the launch of Flechados, some of the country’s most prominent gamers, including LucyWeird and Mr. Choco, will stream their gameplay on Twitch on Valentine’s Day. Renowned content creators will also share their gaming experiences across various platforms, further amplifying the game’s reach.
“Flechados exemplifies how creativity and strategy can converge to create unique experiences that resonate with our audience and shape new trends,” comments Erik Castillo, CEO of Publicis Groupe Peru.
Flechados is now available on Roblox throughout February, inviting everyone to join in and test their gaming skills with Picaras for the love of the game.
Experience the innovative virtual Love Park brought to life by CNCH Picaras and embark on an adventure filled with love, excitement, and prizes. Join Flechados on Roblox today and discover a new dimension of Valentine’s Day fun.
