Coca-Cola, a global icon in the beverage industry, has unveiled its latest creative endeavor: an interactive music video titled “Epic Night Out.” Produced as part of the innovative ‘Foodmarks’ meals brand platform, this captivating film brings together superstar rapper F.HERO and celebrity chef Chef Pom in a cinematic fusion of Thai cuisine and rap culture. Created by Ogilvy Singapore and directed by Julien & Quentin through HAMLET, the music video promises a whirlwind of madness, extravagance, and unforgettable experiences.
A Cinematic Fusion of Thai Cuisine and Rap Culture:
“Epic Night Out” immerses viewers in a vibrant tapestry of sights and sounds, blending the essence of Thai street food with the infectious energy of rap music. The film channels the spirit of classic 90s US rap videos, infused with a unique Thai twist, to create a visually stunning and culturally rich experience. Set against the backdrop of the bustling streets of Bangkok, the narrative unfolds as F.HERO, Chef Pom, and their crew embark on an eccentric and surreal journey filled with iconic elements such as Tuktuks, mopeds, and mouthwatering Thai delicacies—all accompanied by the unmistakable taste of Coca-Cola.
Interactive Engagement for Fans:
Beyond its cinematic spectacle, “Epic Night Out” offers an interactive dimension that invites fans to participate in the experience. Viewers are encouraged to click on hidden easter eggs scattered throughout the music video, unlocking opportunities to win unique Coke merchandise, special discounts, and VIP access to Coca-Cola Foodmark events. This interactive element adds an extra layer of engagement, transforming passive viewers into active participants in the epic adventure.
Introducing the “Coke Flip Move”:
An integral part of the “Epic Night Out” experience is the introduction of the “Coke Flip Move”—an original and simple signature dance move designed to further engage the audience. This playful gesture embodies the spirit of fun and spontaneity, inviting viewers to join in the excitement and become part of the Coca-Cola community.
Distribution and Reach:
The music video will be prominently featured across Coca-Cola’s digital and social channels in Thailand, ensuring widespread visibility and engagement among target audiences. By leveraging digital platforms, Coca-Cola aims to connect with consumers in a meaningful and interactive way, fostering a deeper sense of brand affinity and loyalty.
Conclusion:
Coca-Cola’s “Epic Night Out” represents a bold and innovative approach to storytelling, combining the diverse elements of Thai cuisine, rap culture, and interactive engagement to create a truly unforgettable experience. Through its partnership with F.HERO, Chef Pom, and the creative talents at HAMLET and Ogilvy Singapore, Coca-Cola continues to push the boundaries of creativity and innovation, delivering captivating content that resonates with audiences around the world.
