Launched in the iconic Times Square, NY, Coca-Cola unveiled ‘The Playable Billboard’; an interactive digital experience enticing passers by to literally game on the huge OOH screen.
The creative was born from common gaming behaviours, of gamers often playing alone in real life. ‘The Playable Billboard’ was designed to create an entertaining moment for all to experience and connect with others.
Inspired by retro sports video games, featuring two-dimensional graphics, Coca-Cola bottles replace bats to hit a ball back and forth and are controlled by two players competing to be the first to win with 10 points.
Coca-Cola taps into nostalgia on a monumental scale infused with a modern twist through the use of cutting-edge technology to generate a significant memorable experience for players, passersby and viewers.
This professional campaign titled ‘Playable Billboards’ was published on April 23, 2024. It was created for the brand: Coca-Cola, by ad agencies: GREY Dubai, Grey NY, and WPP. This campaign contains 5 media assets.
