In the world of sports, certain individuals transcend the boundaries of their respective games, earning the title of “Greatest of All Time” or, simply, “GOAT.” From football legend Messi to basketball icon Michael Jordan and tennis virtuoso Serena Williams, these athletes have etched their names into the annals of history. However, there’s a new league of GOATs emerging, not on the field or court, but through the screen of their mobile phones—enter Codere’s groundbreaking campaign, ‘TODOS LOS GOATS ESTÁN EN CODERE.’
Codere, a prominent name in the gaming industry, recognized that greatness extends beyond traditional sports arenas. With the surge in online betting and gaming, a new breed of GOATs has emerged—individuals who showcase their skills, intuition, and strategy not on the pitch but through the exhilarating world of mobile gaming.
The campaign, crafted by the creative minds at Archer Troy, takes a bold stance by placing bettors on the same pedestal as the sporting legends we’ve admired for decades. It’s a celebration of the passion, expertise, and thrill that bettors bring to the digital arena, making every prediction, every strategic move, a testament to their gaming prowess.
The concept is simple yet revolutionary: just as Messi dribbles past defenders, Jordan makes clutch shots, and Serena dominates the court, bettors are making their mark in a different kind of arena—through their smartphones. The ‘TODOS LOS GOATS ESTÁN EN CODERE’ campaign positions these mobile gamers as the new generation of sporting icons, showcasing their dedication to the game and their potential to achieve greatness.
The inclusion of the Spanish phrase “Todos los GOATs están en Codere” adds a touch of cultural resonance, emphasizing that all the Greatest of All Time figures are converging on Codere, transcending traditional sports boundaries.
Published in Mexico in September 2023, this 360°, Digital, and Film media campaign comprises six compelling assets that capture the essence of this gaming revolution. The visuals and messaging work together to communicate that the thrill of the game, the rush of anticipation, and the pursuit of victory are not exclusive to the physical sports realm but are equally present in the digital gaming landscape.
Codere’s innovative campaign challenges the conventional definition of greatness, inviting everyone to recognize and celebrate the skills of the new wave of GOATs who play on a different kind of court—one that fits in the palm of their hands. As technology continues to redefine the way we engage with entertainment and competition, Codere’s ‘TODOS LOS GOATS ESTÁN EN CODERE’ stands as a testament to the evolving definition of sporting excellence in the digital age.
