Ever had a morning where you stumble through half-asleep, desperately needing a kick to shake off the drowsiness? Well, Colgate understands those struggles all too well. That’s why they launched Colgate MaxFresh, a toothpaste infused with cooling crystals designed to jolt you awake and prevent those early morning goof-ups.
About four months ago, Colgate released a commercial showcasing the power of MaxFresh. The ad promised to banish sleep and ensure you start your day fresh and alert. However, little did they know that a small slip-up during the shoot would come back to haunt them.
Enter the CID team, India’s most popular Crime Investigation show. Known for their keen eye for detail and relentless pursuit of the truth, they uncovered a shocking revelation – continuity errors in Colgate’s MaxFresh commercial. It seems even the creators of MaxFresh can’t escape the watchful gaze of the CID investigators.
In a bid to rectify this embarrassing blunder, Colgate has devised a clever plan. They’re inviting viewers like you to join in on the investigation. If you can spot the continuity errors in the ad, you stand a chance to win exciting gift hampers*. It’s a win-win situation – you get to flex your detective skills while enjoying the chance to snag some fantastic prizes.
The campaign, aptly titled “Colgate MaxFresh Doctor Sleep | The CID Investigation,” has taken India by storm. With the CID team on the case and eager participants scouring the commercial for clues, the hunt for continuity errors has never been more exhilarating.
But what exactly constitutes a continuity error? It could be anything from a misplaced prop to a sudden change in lighting. These subtle inconsistencies may go unnoticed by the untrained eye, but for eagle-eyed viewers, they’re glaring red flags. And with the promise of enticing rewards on the line, the competition is fierce.
Colgate Palmolive, in collaboration with ad agency WPP@CP, has transformed a potential PR nightmare into an engaging and interactive campaign. By inviting consumers to participate in the investigation, they’ve turned a mistake into an opportunity to foster brand engagement and loyalty.
So, grab your magnifying glass and sharpen your observation skills because the hunt for continuity errors in the Colgate MaxFresh commercial is on. Who knows? You might just uncover a hidden gem and walk away with an exciting gift hamper* as your reward.
As the investigation unfolds and more clues come to light, one thing is for sure – Colgate MaxFresh is committed to keeping you wide awake and refreshed, one toothpaste tube at a time. So, keep your eyes peeled, and you might just spot the telltale signs of a continuity error hiding in plain sight.
