Are you ready to embrace the thrill of the trails? Columbia Sportswear, in collaboration with InGoodTaste, is launching their spring campaign for the brand’s latest hiking collection, ‘Get Hiked!’ This exciting campaign aims to revolutionize the way hiking gear and apparel are promoted, inspiring outdoor enthusiasts to embrace the vibrant energy and excitement of hiking like never before.
Traditionally, the outdoor industry has portrayed hiking as a subdued and low-key activity, often overlooking the genuine enthusiasm and awe that hikers experience on the trails. With ‘Get Hiked!’ Columbia Sportswear and InGoodTaste are breaking away from this stereotype, inviting hikers to rediscover the thrill of the great outdoors.
Directed by Kelly Hammond, the campaign captures the electrifying energy of hiking through authentic and immersive experiences. Over four days, hikers wearing Columbia’s Konos Mids hit the trails, covering over 12 miles and 2500 feet of elevation gain. Despite the challenging terrain, not a single blister was reported—a testament to the durability and comfort of Columbia’s hiking gear.
To convey the genuine excitement of hiking, participants were encouraged to relive their best hiking memories, resulting in dynamic and exhilarating footage. From scrambling over rocks to catching their breath at scenic viewpoints, hikers of all abilities showcase the pure joy and camaraderie of the hiking experience. The campaign’s message is clear: it’s time to let go of pretenses and embrace the unbridled enthusiasm of the trail.
With its upbeat soundtrack and vibrant visuals, ‘Get Hiked!’ challenges the traditional narrative surrounding hiking, encouraging viewers to shed their inhibitions and embrace the exhilaration of outdoor adventure. Whether you’re a seasoned hiker or new to the trails, this campaign reminds us all to let loose, have fun, and appreciate the beauty of nature.
Published in the United States in March 2024, ‘Get Hiked!’ comprises a diverse range of media assets, including captivating digital content, immersive films, and stunning photography. Created by the talented team at InGoodTaste, this campaign seamlessly blends creativity with authenticity, capturing the essence of the hiking experience in every frame.
So, what are you waiting for? Join Columbia Sportswear and InGoodTaste on the ultimate hiking adventure with ‘Get Hiked!’ Discover the thrill of the trails and embark on a journey of exploration, excitement, and outdoor discovery like never before.
