Commvault: When Cyber Threats Test You, Test Back
In a world where cyber threats are ever-evolving, Commvault, a leader in global cyber resilience, partnered with John McNeil Studio (JMS) to launch a dynamic and modern digital campaign. This multichannel effort, titled “When Cyber Threats Test You, Test Back,” aims to highlight Commvault’s innovative cleanroom recovery solution designed to address the top concerns of IT and security leaders.
A Unique Challenge and Solution
Commvault tasked JMS with creating excitement around their new cleanroom recovery solution. This solution is designed to test cyber recovery plans, conduct forensics, and recover data—all within a secure, isolated environment. The goal was to communicate how Commvault Cleanroom Recovery could uniquely solve critical issues faced by IT professionals.
Envisioning the Cleanroom Recovery
To bring this vision to life, JMS conceptualized Commvault Cleanroom Recovery as a real, tangible space where extraordinary solutions occur. They created an elaborate cleanroom set and produced a series of compelling videos. These videos depict key members of the target audience entering the cleanroom in search of assistance following a cyber attack. The centerpiece of this series is a long-form anthem video that portrays a journey through the cleanroom, showcasing its capabilities in a dramatic and engaging manner.
Engaging Content and Execution
The campaign includes several shorter videos that focus on specific features of the cleanroom recovery solution. Additionally, a series of confessionals highlight the concerns and worries of IT and security professionals regarding future cyber threats. A teaser video, which concludes with a call to visit Commvault’s booth at the global RSA Conference, was also produced to generate initial interest and drive engagement.
Differentiating in a Crowded Market
JMS’s creative approach emphasizes the value of a strong, innovative idea and its execution, particularly for a global B2B brand like Commvault. The thoughtful production of these creative assets helps differentiate Commvault in a crowded cybersecurity market. It also underscores the often-overlooked issue among business leaders: whether their cyber recovery plans will be effective when faced with an actual attack.
Comprehensive Campaign Assets
The campaign’s creative assets are diverse and tailored for various platforms. They include a teaser video, a long-form anthem video, several 30-second cut-downs, and 15-second shorts designed for social media. This variety ensures that the campaign reaches a broad audience across different channels, maximizing its impact and engagement.
Conclusion
Commvault’s “When Cyber Threats Test You, Test Back” campaign is a testament to the power of innovative and well-executed marketing strategies. By partnering with John McNeil Studio, Commvault has successfully highlighted the critical importance of their cleanroom recovery solution, positioning themselves as a leader in the cyber resilience space. This campaign not only raises awareness but also provides IT and security leaders with the confidence that their recovery plans can withstand the challenges of modern cyber threats.
Explore Commvault’s groundbreaking cleanroom recovery solutions and ensure your cyber recovery plans are ready to meet any test.
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