Skateboarding isn’t just a sport; it’s a way of life. For those who ride, the world becomes a playground, filled with endless possibilities and untapped creativity. It’s this unique perspective that Converse celebrates in its latest campaign, “We Create Next.”
At the heart of the campaign is a captivating short film titled “Sky,” directed by filmmaker and skateboarder Paul Hermann. Through a collective approach that combines scenes captured by Hermann himself and footage shot by Converse skaters, “Sky” offers viewers an authentic glimpse into the world of skate culture.
The film takes audiences on a visual journey, blending various filming techniques to create a tapestry of skateboarding experiences. From quick cuts and handheld cameras to GoPro scenes and stunning shots of Converse brand ambassadors, “Sky” captures the essence of skate culture in all its rawness and beauty.
But what sets “Sky” apart is its willingness to embrace imperfection. Rather than presenting a polished and idealized version of skateboarding, the film highlights the grit, determination, and occasional failures that are inherent to the sport. It’s this honesty and authenticity that resonate with audiences, offering a refreshing departure from traditional marketing campaigns.
Through “Sky,” Converse invites viewers to see the world through the eyes of skaters – a world where every sidewalk becomes a canvas, every staircase a challenge, and every moment an opportunity for creativity. It’s a celebration of individuality, self-expression, and the unbridled spirit of youth.
In addition to the film, the “We Create Next” campaign includes a series of print and digital assets, showcasing the diversity and vibrancy of skate culture. From bold graphics and striking imagery to inspiring messages of empowerment and creativity, the campaign serves as a rallying cry for skaters and creatives alike.
“We Create Next” isn’t just a campaign; it’s a manifesto for the next generation of creators. It’s a reminder that creativity knows no bounds and that the power to shape the world lies in the hands of those bold enough to dream big and challenge the status quo.
As the campaign unfolds, Converse continues to push the boundaries of what’s possible, collaborating with artists, musicians, and influencers to create immersive experiences that inspire and empower. From pop-up skate parks to interactive art installations, “We Create Next” is more than just a marketing slogan; it’s a call to action for a new era of creativity and innovation.
In conclusion, “We Create Next” is a testament to the transformative power of skateboarding and the boundless potential of youth culture. It’s a celebration of individuality, authenticity, and the fearless pursuit of passion. So, whether you’re a seasoned skater or simply someone who appreciates the thrill of creativity, join us as we embark on this journey to create the next chapter in Converse’s storied history.
